Associate Manager-Design & Production

Job Purpose

Graphic designing adds value to the overall branding exercise for the company. Designing in house saves cost for the company and also ensured Brand compliance. The candidate needs to have an aesthetic and creative vision, yet work at high speed in terms of volume without compromising on quality and will also have to manage all the branding and production needs for marketing collaterals and events. The role also will encapsulate financial role as additional charge, which is to deal AOP development for the department by regular monitoring of expenditures and savings.

ORGANISATION CHART

Key Accountabilities

Accountabilities

Brand Identity (Internal & External)

 Ensure corporate brand identity is followed at all instances of in house production of artworks

 Strictly follow brand guidelines to design logo, making signage, banners, posters, emailers, wallpapers, manuals and booklets etc. internally

 External Communication (ATL & BTL Activities)

 Design all advertisements, corporate campaigns’ collaterals, Brochures, Marketing Collaterals etc. in-house, as per HoD’s approvals

 Production and printing of the above as per specification

 Brief printing or production agency

 Check post production to ensure brand guidelines and specification

 Events Support: (External & Internal Events):

 Design all event collaterals

 Coordinate with event agency/printing agency on production

 Check and ensure agency followed brand guidelines and printing specification

 Support on installations

 Internal Branding & Communication Support

 Design banners, posters, emailers, wallpapers, manuals and booklets etc.

 Provide production support to teams on development of these collaterals

 Coordinate with printer, production units

 Ensure brand guidelines adhered on production

 Printing & Production Support For Existing Collaterals

 Check the stock of the collaterals on a regular basis

 Coordinate with vendors on printing and production

 Work closely with marketing team on development life size installations

 Its production and final execution

Photography: Facilitate post production support for photography

AOP, Budget: Prepare & monitor the dept. budget, AOP etc.

EXTERNAL INTERACTIONS

Advertising Agencies, Digital Media Agency, Marketing & Brand Strategy Agency

INTERNAL INTERACTIONS

GCMO, BCMO, CEO Office, CXOs, Group Head – CC, HODs, Employees

Airline Marketing, Commercial, Cargo, Legal, HR, P&C, Finance

Airport City, Aerospace Park, APFT, MRO, Aviation Academy, GMRVF etc.

Corporate Office and other GMR Offices

FINANCIAL DIMENSIONS

As per AOP

Other Dimensions

EDUCATION QUALIFICATIONS

Graduate/PG Technical Degree/Diploma in Web & Graphic Designing, branding communications.

Relevant Experience

7-8 Yrs in Add Agencies or corporate

COMPETENCIES

• Personal Effectiveness
• Social Awareness
• Entrepreneurship
• Problem Solving & Analytical Thinking
• Planning & Decision Making
• Capability Building
• Strategic Orientation
• Stakeholder Focus
• Networking
• Execution & Results
• Teamwork & Interpersonal influence