Associate Manager- Category Management , lending

About PhonePe Group:

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

Roles & Responsibilities:

• User Acquisition & Partner Growth: Own and drive user acquisition strategies, partner growth initiatives, and category deepening to maximize business impact. Work with internal and external stakeholders to expand and scale the category effectively.
• Funnel & Product Improvement: Analyze the entire customer journey, identifying opportunities to optimize the funnel and improve the product experience. Leverage app nudges and experience optimization to increase conversions and engagement.
• Campaign Management: Lead and execute key campaigns aimed at driving growth. Collaborate with cross-functional teams to analyze the impact of these campaigns and optimize them for better results.
• Business Metrics Ownership: Be accountable for all key business metrics related to the category, including top-line revenue, conversion rates, and other essential inputs that will drive business success.
• Growth & Development Initiatives: Develop consumer adoption plans for partners and work with stakeholders to operationalize these plans. Ensure all growth and development activities align with strategic goals.
• Collaboration with Marketing Teams: Work closely with marketing teams to ensure relevant customers are targeted for the category. Define monthly asks and coordinate efforts for maximum reach and effectiveness.
• Experimentation & Data-Driven Analysis: Conduct and analyze multiple experiments aimed at driving category growth. Use data to identify successful tactics and strategies to improve overall performance.
• Product & Solution Orientation: Collaborate with internal product, analytics, and engineering teams to develop solutions that drive growth and improve the category experience.
• Stakeholder Coordination: Keep track of blockers across functions and collaborate with internal stakeholders, as well as external partners, to resolve issues and ensure smooth execution.
• Partner Conversion Optimization: Maintain strong relationships with partners, monitor conversion numbers, and provide best practices to help partners improve their funnel hygiene and conversion rates.
• Execution Excellence: Be highly focused on execution and have a "learn fast, fail fast" mindset. Continuously adapt and optimize plans to drive better results.
• Monthly & Annual Planning: Work closely with the finance and other functional teams for monthly and annual planning, ensuring alignment across all initiatives.
• P&L Management: Take ownership of the category's top-line revenue.
• Industry Insights: Stay ahead of industry trends, developments, and opportunities in the secured lending landscape, ensuring our strategies remain competitive and innovative.
  
  

Requirements:

• MBA from tier 1 or 2 Bschools or Tier 1 Graduation college , with 1-2 + years of relevant work experience in growth, product optimization, or a related field.
• Strong experience in user acquisition, partner management, funnel analysis, and product optimization.
• Ability to understand and optimize the full customer journey, using data-driven insights to enhance user experience and conversion rates.
• Proven track record of driving growth through experimentation and campaign management.
• Deep understanding of P&L management and experience in managing top-line revenues.
• Strong ability to collaborate with cross-functional teams, including product, marketing, analytics, and engineering.
• Excellent communication and stakeholder management skills, with a proactive approach to problem-solving.
• Ability to work in a fast-paced, results-oriented environment and adapt quickly to changing priorities.
• Strong product/solution orientation and the ability to create innovative solutions to business challenges.
  
  

Why Join Us?

• Exciting Growth Potential: Be at the forefront of transforming the secured lending category and driving new business opportunities.
• Collaborative Culture: Work with a highly motivated and talented team that values innovation, accountability, and creativity.
• Impactful Role: Play a key role in shaping the growth and success of the business, while directly influencing top-line revenue and strategic goals.
• Attractive Compensation & Benefits: Competitive salary, performance-based bonuses, and comprehensive benefits package.
  
  

If you have a passion for growth and execution, and you're ready to make a significant impact in the secured lending industry, we encourage you to apply and join our team!

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
  
  

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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