Assistant Team Lead - SEO

Job description

Position - ATL SEO (US & UK Clients)

Shift timings - 4pm to 1am & 8pm to 5am (occasionally)

Skills - Modern SEO , Technical SEO , Link Building , Latest SEO trends

Experience - 5+ years

Location - Remote (WFH)

Key Responsibilities

• Self-motivated with a background in marketing, Strategic thinker with excellent decision-making skills and a passion for marketing
• Fast learner with the ability to adopt new tools and technologies quickly
• Ensuring that ranking and traffic objectives are met successfully
• Strong SEO Fundamentals and should be an expert in On Page and Off Page Optimization techniques (including dynamic site optimization)
• Conduct research and analyses using multiple tools, including Google Analytics, Moz, Adwords, Keyword search, etc., to draw insights and develop new strategies for improving rankings and conversions
• Stay current with SEO trends and emerging technologies
• Capable of managing multiple projects across different time zones and languages
• Team Management: Lead and mentor a team of SEO specialists, providing guidance, setting goals, and monitoring performance
• Off-Page Optimization: Manage link-building campaigns and other off-page SEO activities to improve domain authority and backlink profile
• Content Strategy: Collaborate with content creators to develop and optimize content for SEO purposes
• Analytics and Reporting: Monitor and analyze website traffic and SEO performance using tools like Google Analytics and SEO software
• Algorithm Updates: Stay up-to-date with search engine algorithm changes and adjust strategies accordingly
• Client Communication: Communicate with clients to provide updates on SEO performance and discuss strategy adjustments
• Must be across multiple link building tools like Pitchbox
• Monitoring the backlinks and improvements in the performance of the client’s website
• Should be able to leverage AI tools for SEO and Link building
• Onboard and train new inexperienced in link-building to become good link-builders
• Manage and guide your team to build links and meet monthly goals
• Review opportunities delivered by the team daily and give feedback
• Communicate with your manager to inform them of the progress and if you need any help and guidance
• Guide the team to improve and deliver more links, give them ideas, communicate daily to help them choose keywords for prospecting, etc.
• Create, implement, and own the company's link-building strategy
• Suggest new ideas for link-building strategies
• Ensure quality backlinks and maintain healthy backlinks profiles for each client
• Engage in link-building, prospecting and campaign scheduling (when needed) and to set an example for the team as a team leader
• Report monthly work and progress to the team (your manager)
• Share knowledge and strive to improve the processes and quality of the work
• Building strong relationship with partners and linking agencies
• Well worded, allowing you to craft personalized outreach templates or writing documentation to be used by your team members
• Creative thinker ready to find non-traditional ways of generating links
• Have very good knowledge, or at least understand the features, of Ahrefs, SEMRush, GSC, Screaming Frog
• Strong work ethic and willingness to learn

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Proven experience in SEO with a track record of improving search rankings
• Leadership and team management skills
• Excellent communication and presentation abilities
• Analytical mindset with the ability to interpret data and make informed decisions
• Certifications (Optional but beneficial): Google Analytics Individual Qualification (GAIQ)
• Should have experience working in remote and keep him/herself motivated in remote