Assistant Manager - Menu Excellence

Ways Of Working

Mandate 3 – Employees will come to the office at their base location

About Swiggy

Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.

From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

Roles And Responsibilities

Understand the Business Need

• Engage with business stakeholders periodically to identify a food menu-based solution (Category Growth, New City Launch, New Brand Launch, Acquisition, Customer Engagement, etc.).
  
  

Customized Market Research

• Conduct customized market research to serve the business need using platform data, competition data, blogs, articles, listicles, Google Trends, social media, etc.
  
  

Competition Benchmarking

• Conduct competition benchmarking once the required information on the 'food menu' is identified through research and collate the required specifics (such as regional flavors, ingredients, food quality, presentation, etc.).
  
  

R&D Support for Menu Creation & Food Trial

• Align the suggested menu and its specifics to the R&D Team for culinary development by ensuring that the brand guiding principles are adhered to.
  
  

Collaboration with R&D Team

• Work with the R&D Team on the various versions of the 'menu' prepared by them by giving them inputs/feedback based on market research insights for improvisations (if any).
  
  

Tasting Sessions Coordination

• Bring together in-house teams (Menu Excellence, Brand Chefs, and potential customers) for tasting the food and sharing their comments.
  
  

Stakeholder Management

• Record the 'trial feedback' and circulate the same with relevant stakeholders (Menu Excellence, Culinary Brand Chefs, and R&D team) and facilitate the final decision of inclusion of the menu.
  
  

Dish Bank Maintenance

• Ensure dish bank is updated with the latest inclusion for future launches.
  
  

Menu Launch Preparation

• Get the 'menu dish' launch ready by doing photo shoots, naming, descriptions, and making pricing suggestions to the business teams and anchor the catalogue placement (through the business team or by self).
  
  

Performance Tracking

• Track the performance of the dishes launched and communicate the same to R&D and Culinary for any improvements.
  
  

Desired Skills

Education Qualification - Post Graduation (Any) - Hospitality/Service desirable

Experience -3-4 years

Functional Competencies

• Understanding of food and beverages and market trends
• Qualitative research methods and techniques
• Customer preferences and regional tastes and trends
• Behavioral Competencies
  
  

Innovation

• Continuous improvement
• Think out of the box
• Ideas to reality
  
  

End User Focus

• Empathy
• Customer backward thinking
• Customer experience
  
  

Stakeholder Management

• Managing relationships
• Conflict management
• Working collaboratively
  
  

Influencing Skills

• Interpersonal sensitivity
• Impactful communication
• Persuasion skills
  
  

Execution Excellence

• Planning and organizing
• Systems and process orientation
• Result orientation
  
  

Growth Mindset

• Passion for learning
• Resilience to failure
• Open to challenges
  
  

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, colour, religion, sex, disability status, or any other characteristic protected by the law""