Assistant Manager - Brand Marketing

Who We Are

Fossil Group is a global retailer specializing in the design, innovation and marketing of fashion lifestyle and accessory products. At the heart of Fossil Group's vision is a commitment to fostering creativity and delivering the best in design through its three core businesses: the Fossil brand; the Skagen brand; and a multi-brand watch portfolio business. This portfolio includes Armani Exchange, Diesel, DKNY, Emporio Armani, Kate Spade, Marc by Marc Jacobs, Michael Kors, Michele, Relic, Tory Burch and Zodiac. Fossil Group is constantly developing its businesses through core competencies in innovative branding, world-class design and dynamic global distribution.

Make An Impact

We are seeking a dynamic and passionate Assistant Manager – Brand Marketing to join our marketing team at Fossil Group India. In this role, you will manage brand strategy and marketing communication across a portfolio of iconic fashion and lifestyle brands, including Emporio Armani, Armani Exchange, and others. You will drive innovative campaigns, oversee celebrity endorsements, and work cross-functionally with internal and external stakeholders to ensure alignment with brand ethos and business goals.

Key Responsibilities

• Brand Management: Own and execute annual brand strategy and communications while ensuring consistency with global guidelines and brand integrity. Build awareness by highlighting unique brand positioning and value.
• Customer Analysis: Identify customer insights, define buyer personas, and tailor brand communication to target audience preferences.
• Marketing Campaigns: Plan, create, and execute end-to-end brand-led campaigns, integrating creative direction, storytelling, and on-ground activation.
• PR & Events: Lead PR-led campaigns, seasonal events, and special launches in collaboration with agencies and media partners.
• Digital Marketing: Collaborate across teams to support integrated communication across print, CRM, digital, social media (Facebook, Instagram, LinkedIn, Twitter), and influencer marketing.
• Celebrity Management: Manage relationships and deliverables for celebrity brand ambassadors. Coordinate photo/video shoots and seasonal campaigns.
• Stakeholder Management: Work closely with internal teams (e.g., Sales, Ecom, Creative) and external partners (e.g., agencies, vendors, regional/global brand teams) to drive execution and manage approvals, costing, and reporting.
• Reports & Insights: Track campaign performance, analyze results against industry benchmarks, and recommend optimizations based on competitive intelligence.

Required Qualifications

• MBA from a premier institute with 3–7 years of experience in brand marketing or communications.
• Strong understanding of brand strategy, consumer behavior, and media planning.
• Experience managing celebrity endorsements, digital campaigns, and PR events.
• Hands-on knowledge of social and digital marketing platforms and tools.
• Skilled in stakeholder management with strong cross-functional collaboration abilities.
• Excellent communication skills – written and verbal.
• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Self-motivated, eager to learn, and comfortable in a fast-paced, evolving environment.

Why Fossil Group?

At Fossil, we foster a creative, dynamic, and inclusive work culture. We believe in investing in our people and empowering them to grow in their careers. Join us to be part of a team that’s shaping the future of fashion and technology.