Assistant General Manager/Deputy General Manager - Supply Chain - FMCG

Position Title : Associate General Manager / Deputy General Manager - Supply Chain

Location : Delhi

Department : Supply Chain Management

Reporting To : Head - Supply Chain / COO / Director - Operations

Experience : 12-15 years

Industry Preference : Fast-Moving Consumer Goods (FMCG)

Role Objective

To lead and manage end-to-end supply chain operations for the organization, ensuring efficient planning, sourcing, warehousing, and distribution to meet customer demand, reduce cost, and improve service levels in a highly dynamic and volume-driven FMCG environment.

Key Responsibilities

• Supply Chain Strategy & Network Optimization
• Develop and execute supply chain strategies aligned with business growth and market demands.
• Drive network optimization, reducing lead times and improving cost-to-serve.
• Evaluate distribution models - direct, indirect, hub-and-spoke - and recommend improvements.
• Demand & Supply Planning
• Lead the S&OP (Sales & Operations Planning) process with cross-functional stakeholders (Sales, Marketing, Finance, Manufacturing).
• Own the demand forecasting process; ensure supply alignment and service level targets.
• Manage product availability, NPD planning, and phase-out strategies.
• Procurement & Vendor Management
• Ensure timely and cost-effective procurement of packaging materials, raw materials, and indirect goods.
• Identify and develop vendor base, evaluate performance, and ensure supply continuity.
• Collaborate with finance and legal teams for contracting, budgeting, and compliance.
• Warehousing & Inventory Control
• Optimize stock levels across central, regional, and CFA warehouses.
• Drive improvements in inventory turnover, shrinkage control, and safety stocks.
• Implement WMS systems and enforce FIFO/FEFO principles.
• Logistics & Distribution
• Manage outbound logistics across channels - general trade, modern trade, e-commerce, institutions.
• Lead relationships with 3PL partners, transport vendors, and packaging logistics.
• Track OTIF, logistics cost-to-sales, route optimization, and TAT improvements.
• Process Excellence & Technology
• Identify process gaps and lead continuous improvement projects using lean tools (Kaizen, Six Sigma).
• Champion digitization initiatives (e.g., real-time tracking, EDI, demand sensing tools).
• Monitor and report key KPIs across planning, procurement, warehouse, and delivery.
• People Management
• Lead and mentor a team of supply chain managers, planners, and operations staff.
• Set clear goals, monitor performance, and build capabilities through structured training.
• Foster a culture of collaboration, agility, and ownership.
  
  

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