Area Sales Executive- SO (FMCG- Sales)

This role ensures that the products marketed under Reliance Consumer Products are sold to the retail outlets via distributors and super stockist

1.1. Assist ASM in sales planning,

including beat plans, new merchant opening, and sub-dealer appointment, while

ensuring execution of top merchant management and loyalty programs.

1.2. Ensure adherence to monthly and

daily planning for Customer Sales Officers regarding outlet coverage and

product sales.

1.3. Support distributors with

processes to realize their interests, manage ROI, and ensure claim settlement,

while guiding a team of CSOs for optimal results.

1.4. Report competition activities

and geographical performance monthly to the Area Sales Manager, ensuring the

implementation of schemes and trade marketing plans in the assigned geography.

1.5. Ensure CSOs attend daily gate

meetings to convey daily priorities and guide them through joint fieldwork to

enhance sales pitch.

1.6. Ensure CSOs conduct adequate

merchandising in key outlets.

1.7. Manage inventory levels of

distributed by Super Stockist, Distributors, and retail outlets.

1.8. Ensure CSOs adhere to beat plans,

achieve daily sales targets, and track daily sales, providing reports to MIS

Executives/Area Sales Managers.

1.9. Review CSO and Senior CSO on a

regular basis and improve their sales pitch

1.10. Ensures the Schemes and Trade Marketing plan are

understood by CSOs to ensure sales revenue