Area Sales Executive

Reliance Retail


Date: 3 weeks ago
City: Chennai, Tamil Nadu
Contract type: Full time
This role ensures that the products marketed under Reliance Consumer Products are sold to the retail outlets via distributors and super stockist.

  • Assist ASM in sales planning, including beat plans, new merchant opening, and sub-dealer appointment, while ensuring execution of top merchant management and loyalty programs.
  • Ensure adherence to monthly and daily planning for Customer Sales Officers regarding outlet coverage and product sales.
  • Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of CSOs for optimal results.
  • Report competition activities and geographical performance monthly to the Area Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.
  • Ensure CSOs attend daily gate meetings to convey daily priorities and guide them through joint fieldwork to enhance sales pitch.
  • Ensure CSOs conduct adequate merchandising in key outlets.
  • Manage inventory levels of distributed by Super Stockist, Distributors, and retail outlets.
  • Ensure CSOs adhere to beat plans, achieve daily sales targets, and track daily sales, providing reports to MIS Executives/Area Sales Managers.
  • Review CSO and Senior CSO on a regular basis and improve their sales pitch

Ensures the Schemes and Trade Marketing plan are understood by CSOs to ensure sales revenue.

Must have experience in FMCG sales.

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