Area Marketing Manager
Ashirvad by aliaxis
Date: 16 hours ago
City: Vellore, Tamil Nadu
Contract type: Full time
Influencer Engagement
- Actively plan and engage in the influencer connects to increase the Influencer database, through
- Complete ownership of Influencers and influencer related activities in the identified Markets.
- Conduct Influencer Meets to make Ashirvad as preferred brand in close working with sales team which shall include product launch, influencer training etc.
- Onboard valid influencers to company to increase the influencer base in the assigned territory.
- Build and have a strong Plumber connect in the assigned territory to drive Brand preference and Business.
- Close watch on Market trends and keen eyes for Market insights on periodic basis on the Products, competition schemes, brand campaigns and other sales drives in the assigned markets.
- Conduct product/brand surveys as and when planned by company.
- Own the market in driving the Brand visibility through Retail branding, BTL initiatives, regional ATL campaigns to build brand preference. (must have knowledge of Marketing elements, Materials, specification, printing/execution knowledge and should have handled local BTL activities earlier).
- Plan and Drive the merchandising roll outs as and when required as per business requirements.
- Align with Product managers in conducting product trials for new product/concept with the plumbers, contractors in close co-ordination with regional and zonal heads.
- Own and execute the business exhibitions, dealer/Distributor meet, Launch activity and other supports as per the business requirements.
- Continuous lead generation through various activities.
- Willingness to travel in the assigned territory to achieve the business objective.
- Proactive, highly active, a go-getter and result oriented.
- Good and seasoned in collaborative and cross-functional working.
- AMM: Diploma in Engineering (any stream) / Bachelor of Science / ITI (any stream).
- MBA is added advantage with 3-5 years of working experience (on-roll, off-roll both ok), Sales, Market development, Branding and Visibility profiles.
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