Architect

Cognizant


Date: 3 hours ago
City: Chennai, Tamil Nadu
Contract type: Full time
Job Summary

We are seeking an experienced Business Manager - Digital Mar with 16 to 20 years of experience to join our team. The ideal candidate will have expertise in Automation and Generative AI along with a strong background in Telecom and Networks. This hybrid role requires a strategic thinker who can drive digital marketing initiatives and optimize business processes. The position operates during the day shift and does not require travel.

Responsibilities

  • Lead digital marketing strategies to enhance brand visibility and customer engagement.
  • Oversee the implementation of automation tools to streamline marketing processes.
  • Provide insights on generative AI applications to improve marketing campaigns.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives.
  • Analyze market trends and customer data to identify growth opportunities.
  • Develop and manage marketing budgets to ensure efficient use of resources.
  • Monitor and report on the performance of digital marketing campaigns.
  • Ensure compliance with industry regulations and company policies.
  • Drive innovation in marketing techniques to stay ahead of competitors.
  • Support the development of marketing materials and content creation.
  • Foster relationships with key stakeholders and partners.
  • Utilize telecom and network expertise to tailor marketing strategies for the industry.
  • Mentor and guide junior team members to enhance their skills and performance.

Qualifications

  • Possess a deep understanding of automation tools and their application in marketing.
  • Have extensive experience with generative AI and its impact on digital marketing.
  • Demonstrate strong knowledge of the telecom and networks domain.
  • Exhibit excellent analytical and problem-solving skills.
  • Show proficiency in budget management and resource allocation.
  • Display strong leadership and team collaboration abilities.
  • Have a proven track record of successful digital marketing campaigns.
  • Be adept at using data to drive marketing decisions.
  • Possess excellent communication and interpersonal skills.
  • Show commitment to continuous learning and staying updated with industry trends.
  • Have experience in a hybrid work environment.
  • Demonstrate the ability to work independently and manage multiple projects.
  • Exhibit a strategic mindset with a focus on achieving business goals.

Certifications Required

Certified Digital Marketing Professional AI for Marketing Certification Telecom Management Certification

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