Analyst - Sport Media

About The Role

We’re looking for a highly motivated and detail-oriented Analyst – Sport Media to join our growing media team at YouGov Sport. This role is ideal for someone with a passion for sport and a strong analytical mindset, who enjoys working with data to uncover insights and tell compelling stories for clients.

You’ll support senior colleagues on complex projects and take ownership of smaller ones, working across a wide range of global sports properties and media evaluation tasks.

What Will You Be Doing Day to Day?

• Support senior colleagues on complex projects and independently manage smaller ones
• Create searches and use bespoke media tools to find and interrogate relevant data
• Perform advanced media valuation analysis in Microsoft Excel using pivot tables, vlookups, IF formulae, and data filters
• Analyse data trends, identify discrepancies, and ensure data accuracy
• Produce bespoke client reports with clear narratives that enable data-driven decisions
• Coach and support junior analysts where applicable
• Proofread reports, offering improvements to written insights and data presentation
• Maintain dashboards and databases with up-to-date information
• Adhere to data quality control processes to ensure consistent and compliant delivery
• Provide ad-hoc support to the Client Services team
  
  

Key Accountabilities

• Collate secondary media data through targeted bespoke searches
• Analyse broadcast data and make logical estimations where appropriate
• Prepare and transform data, applying appropriate extrapolation and methodology
• Upload data to proprietary dashboards
• Perform data validation and verification checks
• Write reports that highlight key insights and explain emerging trends
• Communicate scheduling issues to managers and team members
  
  

Qualifications & Skills

• Excellent analytical and problem-solving skills
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
• Enthusiasm for writing evaluation reports and analysing media data
• Experience in the media evaluation sector (especially sports media) is desirable
• Passion for professional sport
• Proficiency in Microsoft Excel (vlookups, IF formulae, pivot tables, data filters)
• Strong written communication skills with an understanding of how to present data clearly
• Effective communicator, including with senior stakeholders
  
  

Why Join Us?

• Be part of a global leader in sports media research and analytics
• Work on high-profile projects with some of the world’s biggest sports brands
• Collaborate with a passionate, international team
• Enjoy a flexible hybrid working model and a supportive team culture
  
  

Shift timings: 11 am to 8 pm

Why join YouGov?

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

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