AGM-Prepaid Marketing

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

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VIL is an equal opportunity employer committed to diversifying its workforce.

Role

AGM-Prepaid Marketing

Job Level/ Designation

M2

Function / Department

Marketing

Location

MAH

Job Purpose

Manage and grow prepaid revenue business for the circle by leveraging pillars of growth and grow subscriber base through effective retention strategies.

Driving Customer Upgrades, Customer Engagement, UL/Non UL Net Additions and Tertiary upliftment through the UL & Non UL product interventions

Key Result Areas/Accountabilities

With almost 70% of circle revenue dependency on prepaid business, the role of prepaid lead becomes critical as we look to penetrate in priority markets (Metro and 4G towns) and challenge competition. Key accountabilities of the roles include:-

• Drive crucial revenue agenda for the circle through effective UnR techniques (drive UL% / grow PF/ drive Combo Voucher / Combo to UL conv/ drive recovery% from decay base /monitor and grow ARPU).
• Continuously monitor and dialogue with CVM BDM to maximize revenue agenda through 121 campaigns.
• Responsible for Subscriber Net Additions & Revenue Earning Subscribers on Unlimited & Non Unlimited Portfolio
• Be part of Monthly/Quarterly/Annual Revenue Planning team with designing marketing initiatives on the same
• Plan and Execute Usage & Retention initiatives along with CVM team and Sales team
• Identify market trends and Key opportunities for better execution of Prepaid products in different geographies across MAH
• Product Launch for UL & non UL | working in coordination with IN team & UAT team along with formulating GTM Planning & communication plan for New products
• Analysis of Product Interventions with BI team
• Competition Tracking
  
  
  

Core Competencies, Knowledge, Experience

• Exposure to 121/ CVM process handling shall be added advantage.
• Excel/SAS/BI
• Understanding of Prepaid Charging Systems (IN/IT)
  
  
  

Must Have Technical / Professional Qualifications

• MBA from reputed institute with 7+ years of work experience
• Analytical and Data crunching skills.
• Knowledge of MS Excel
• Communication and presentation skills
• Go to market
  
  
  

Vodafone Idea Limited (formerly Idea Cellular Limited)

An Aditya Birla Group & Vodafone partnership