State Head
Sturlite India
Date: 9 hours ago
City: Ranchi, Jharkhand
Contract type: Full time
Lighting
State P&L Leadership | General Trade
Function
Sales
General Trade
Division
Lighting
Experience
10+ Years
Education
Graduate / Post-Graduate (MBA preferred)
CTC Band
18 Lakhs+ per annum
Reporting To
National Sales Head / VP Sales
About Sturlite
Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Health tech. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India.
We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.
ROLE PURPOSE
The State Head is the senior-most sales leader for Sturlite's Lighting business in the assigned state. This role owns the full state-level P&L - revenue, collection, market share, and channel health. The State Head builds the sales organization, defines the go-to-market strategy, manages large key accounts, formulates pricing and schemes in collaboration with corporate, and leads a team of ASMs and Sales Executives.
Key Responsibilities
Own state-level revenue, collection, and profitability targets across all product categories in the Lighting division
Develop and execute the annual state business plan including territory coverage, channel expansion, and product mix strategy
Build and lead a high-performing sales team (ASMs + SEs); own hiring, development, performance management, and retention
Manage the state's key accounts, super-stockists, and strategic distributors at the highest relationship level
Collaborate with corporate on scheme formulation, pricing architecture, and new product launches for the state
Drive brand and product positioning in the state through influencer engagement, electrician loyalty programs, and institutional tie-ups
Own state-level forecasting, MIS reporting, and credit discipline; escalate and resolve high-value collection disputes
Identify and capture white spaces new towns, new channels (institutions, project business, e-commerce)
to expand market presence
Champion Dealer NPS in the state; ensure partner satisfaction and loyalty through structured engagement
Coordinate with supply chain, logistics, and marketing to ensure execution excellence on launches and seasonal campaigns
FUNCTIONAL COMPETENCIES
State P&L Ownership
Channel Management
Team Leadership & Development
Credit & Collections Management
Key Account Management
Territory Strategy & Expansion
Forecasting & Budgeting
New Product Launch Management
Brand & Product Positioning
Price & Scheme Formulation
Reporting & MIS
Institutional / Project Business
LEADERSHIP COMPETENCIES
Builds and sustains high-performing, motivated sales teams in competitive, fast-moving markets
Thinks strategically about market development while staying close to execution and field realities
Strong stakeholder management - works collaboratively with cross-functional teams (supply chain, finance, marketing)
Data-driven decision-maker: uses MIS, market intelligence, and competitive data to inform plans
Entrepreneurial mindset - comfortable with ambiguity and capable of building processes from scratch
Experience & Background
Industry Preference:
Lighting | Wires & Cables | Switches | Switchgear | Appliances
Prior Roles
State Head / RSM / Regional Manager / Senior ASM with state exposure
Key Skills
State P&L, large team management, strategic channel development, senior stakeholder relationships
What Sturlite Offers
Senior leadership role with direct state P&L ownership from Day 1
Attractive Compensation
fixed + significant performance variable.
Direct access to founding leadership team - a seat at the table in a high-growth FMEG company
Opportunity to build a state organization ground up and leave a lasting market footprint
Multi-category growth horizon: Lighting, Switchgear and Switches.
State P&L Leadership | General Trade
Function
Sales
General Trade
Division
Lighting
Experience
10+ Years
Education
Graduate / Post-Graduate (MBA preferred)
CTC Band
18 Lakhs+ per annum
Reporting To
National Sales Head / VP Sales
About Sturlite
Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Health tech. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India.
We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.
ROLE PURPOSE
The State Head is the senior-most sales leader for Sturlite's Lighting business in the assigned state. This role owns the full state-level P&L - revenue, collection, market share, and channel health. The State Head builds the sales organization, defines the go-to-market strategy, manages large key accounts, formulates pricing and schemes in collaboration with corporate, and leads a team of ASMs and Sales Executives.
Key Responsibilities
Own state-level revenue, collection, and profitability targets across all product categories in the Lighting division
Develop and execute the annual state business plan including territory coverage, channel expansion, and product mix strategy
Build and lead a high-performing sales team (ASMs + SEs); own hiring, development, performance management, and retention
Manage the state's key accounts, super-stockists, and strategic distributors at the highest relationship level
Collaborate with corporate on scheme formulation, pricing architecture, and new product launches for the state
Drive brand and product positioning in the state through influencer engagement, electrician loyalty programs, and institutional tie-ups
Own state-level forecasting, MIS reporting, and credit discipline; escalate and resolve high-value collection disputes
Identify and capture white spaces new towns, new channels (institutions, project business, e-commerce)
to expand market presence
Champion Dealer NPS in the state; ensure partner satisfaction and loyalty through structured engagement
Coordinate with supply chain, logistics, and marketing to ensure execution excellence on launches and seasonal campaigns
FUNCTIONAL COMPETENCIES
State P&L Ownership
Channel Management
Team Leadership & Development
Credit & Collections Management
Key Account Management
Territory Strategy & Expansion
Forecasting & Budgeting
New Product Launch Management
Brand & Product Positioning
Price & Scheme Formulation
Reporting & MIS
Institutional / Project Business
LEADERSHIP COMPETENCIES
Builds and sustains high-performing, motivated sales teams in competitive, fast-moving markets
Thinks strategically about market development while staying close to execution and field realities
Strong stakeholder management - works collaboratively with cross-functional teams (supply chain, finance, marketing)
Data-driven decision-maker: uses MIS, market intelligence, and competitive data to inform plans
Entrepreneurial mindset - comfortable with ambiguity and capable of building processes from scratch
Experience & Background
Industry Preference:
Lighting | Wires & Cables | Switches | Switchgear | Appliances
Prior Roles
State Head / RSM / Regional Manager / Senior ASM with state exposure
Key Skills
State P&L, large team management, strategic channel development, senior stakeholder relationships
What Sturlite Offers
Senior leadership role with direct state P&L ownership from Day 1
Attractive Compensation
fixed + significant performance variable.
Direct access to founding leadership team - a seat at the table in a high-growth FMEG company
Opportunity to build a state organization ground up and leave a lasting market footprint
Multi-category growth horizon: Lighting, Switchgear and Switches.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Engine Field Service Technician - Level III
Cummins Inc.,
Ranchi, Jharkhand
1 week ago
Job Summary:
Technical specialist and primary customer support contact to diagnose and execute complex repairs to engine products at the customer’s site.
Key Responsibilities:
Establishes and continually develops productive customer relations and ensures prompt and efficient attention to customer needs. Applies the use of specialized tools and follows documented procedures and policies to diagnose and complete complex repairs at customer...
Program Lead, EIP, Livelihood Program
The/Nudge Institute,
Ranchi, Jharkhand
3 weeks ago
About The/NudgeThe/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals and youth on rural development, agriculture, skilling and economic inclusion, along with 15+ central and state government partners.Our economic inclusion journey for 25 million Indians, has reached 10 states with $250M of government funding to cover 1.25M people. Our incubator, accelerator and...
Deputy Manager - B2B
Jainam Share Consultants Pvt Ltd.,
Ranchi, Jharkhand
3 weeks ago
Jainam Broking Limited 13 hours agoLocationRanchiDepartmentB2B - East - JBLEmployment TypeFull-timeApplications Received3Closes On13 Aug, 2026Key Responsibilities Business Development & StrategyDevelop and execute B2B sales strategies to achieve business targets.Identify and pursue new market opportunities, partnerships, and business channels.Drive expansion into new sectors, regions, and key accounts.Conduct market research to identify industry trends and competitive insights. Client Relationship ManagementBuild and maintain...
