Sr. Marketing Manager (US Market - B2C Focus)

Location: Work from Office, Mohali (Punjab) India

Employment Type: Full time

Shift Timing: 7:30 PM IST to 4:30 AM IST

ROLE OVERVIEW

We’re looking for a Marketing Manager who thrives in execution, coordination, and making things actually happen. This role acts as Head of Marketing and acts as the central engine that translates strategy into high-quality, on-time delivery across teams.

KEY RESPONSIBILITIES

1. Execution Ownership

· Own end-to-end execution of marketing campaigns across channels

· Translate strategic plans into actionable briefs, timelines, and deliverables

· Ensure zero drop-offs between ideation and go-live

2. Team Coordination

· Act as the single point of contact between design, content, performance, product, and external agencies

· Align cross-functional teams to deliver against campaign goals

· Run structured sprint planning and consistent follow-ups

3. Project & Timeline Management

· Build and manage detailed project plans with clear milestones

· Track progress, flag risks early, and eliminate bottlenecks

· Ensure campaigns are delivered on time and at expected quality standards without exceptions

4. Lead Management & Funnel Coordination

· Own the lead flow lifecycle from vendor handoff to inside sales conversion

· Act as the bridge between Vendor Manager and Inside Sales to ensure zero lead leakage

· Ensure proper lead allocation, tracking, and hygiene within CRM systems

· Identify funnel drop-offs and proactively resolve them with relevant teams

· Create structured weekly reports on lead performance and optimization areas

5. Quality Control

· Maintain brand consistency across all assets and channels

· Review deliverables before final approvals

· Ensure all outputs align with strategy and defined standards

6. Data & Reporting

· Track campaign and lead performance in collaboration with performance marketing and sales teams

· Share execution-level insights and learnings with the Head of Marketing

· Maintain dashboards for campaign tracking and funnel visibility

7. Process Implementation

· Work closely with the Head of Marketing to implement systems, workflows, and SOPs

· Build scalable processes for both campaign execution and lead management

· Continuously improve operational efficiency across teams

WHAT WE’RE LOOKING FOR & REQUIRED QUALIFICATION

· 7+ years of experience in marketing execution, campaign management, or lead lifecycle management

· Strong understanding of digital marketing, sales funnels, and CRM systems

· Experience working with inside sales teams and external vendors/agencies

· Exceptional communication skills, with the ability to manage stakeholders, drive clarity, and ensure alignment across teams

· Strong ownership mindset with the ability to handle multiple priorities without compromising on deadlines

· Highly detail-oriented with a structured approach to problem-solving and execution

· Ability to operate in fast-paced environments with consistency and reliability

WHAT SUCCESS LOOKS LIKE

· Campaigns are executed seamlessly and delivered on schedule without delays

· Leads are managed efficiently with clear visibility and minimal leakage

· Cross-functional teams operate with alignment and clarity

· Deadlines are consistently met without follow-ups or escalations.