Social Media Strategist

Social Media Strategist

Hyderabad | Full-time

A note from the founders

A lot of social media roles today are either pure execution or pure ideation.

Someone plans. Someone posts. Someone else looks at numbers. 

We don’t see it that way.

At SkinBae, social media is one of the strongest ways we build the brand. What we post, how we say it, and how consistently we show up all matter. This role is for someone who enjoys owning that entire process. From idea to execution to performance.

If you like the idea of not just creating content, but building a strong and consistent brand presence over time, you’ll enjoy this role.

About SkinBae

SkinBae is building a curated Korean skincare platform in India. We work closely with global brands and focus on thoughtful storytelling, strong visuals, and education-led marketing.

We are growing fast, and the team we build now will play a big role in shaping how the brand shows up across platforms.

Role overview

This role is about owning SkinBae’s social media end to end.

You will be responsible for planning content, executing it, publishing it, and improving it based on performance.

It is a mix of strategy and execution, where you are expected to think about what works and also ensure it gets done properly.

You will work closely with content, design, influencer, and marketing teams to make sure everything we put out is aligned with the brand.

What you will own

• Planning and managing the Instagram content calendar
• Ideating, scripting, and overseeing video content across Reels and Shorts
• Executing and publishing content across Instagram, YouTube, and other platforms
• Ensuring captions, hashtags, and overall content quality are on point
• Working with designers to create strong visual content
• Managing influencer collaborations and supporting affiliate campaigns
• Handling comments, DMs, and basic community engagement
• Tracking performance and improving content based on insights
• Supporting and guiding junior team members where needed

What we are looking for

• 3 to 6 years of hands-on social media experience
• Strong experience managing Instagram end to end
• Understanding of short-form video and what drives performance
• Ability to think and execute consistently
• Comfort taking ownership of what goes live
• Strong coordination skills across teams
• Good judgment around brand positioning and content quality

Benefits

• 5-day work week
• Direct exposure to founders and core team
• Learning support through courses and resources
• High ownership, collaborative work environment
• Competitive salary
• Quarterly team outings

Growth

You will learn how to build and scale a brand through social media, not just manage accounts. 

As you grow, you will take on more responsibility across strategy, team guidance, and overall social media direction.

Hiring process

We keep the process simple and fast. Most candidates go through it in 1 to 2 weeks

1. Initial conversation

2. Short practical task

3. Final discussion with founders

Final note

If you enjoy creating content, taking ownership, and building something consistently over time, we would love to hear from you.

Office Address: 8-2-277/24, Plot No. 24, Road No. 3, Banjara Hills, Hyderabad, Telangana - 500034, India