Senior Manager-SEO/ASO

The CoinDCX Journey: Building the Future of Finance

At CoinDCX, our mission is clear – to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance. As India's first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building safe, transparent, and scalable products that power adoption at scale. We believe that change starts together. It begins with bold ideas, relentless execution and people who want to build what's next. If you're driven by purpose and thrive in environments where your work defines the next chapter of an industry, you'll feel right at home here.

About The Role

This isn't a typical Senior SEO / ASO Manager role.

Search is being rewritten in real time. Google is no longer the only front door – Indians increasingly discover crypto through AI answer engines, generative search, and app store surfaces before they ever reach a website. You'll own how millions of them find, trust, and choose CoinDCX across every one of these surfaces: organic web, the Play Store and App Store, and the fast-emerging world of AI-driven search (AEO, GEO, and LLM answers).

This role exists because organic discovery is now one of CoinDCX's largest and most defensible growth levers – and because the rules of that channel are changing faster than they ever have. You'll set the strategy, build the systems, and own the programmatic infrastructure that keep us visible and authoritative as search fragments across traditional engines, app stores, and large language models.

What You'll Do

• Own end-to-end SEO strategy across technical, on-page, off-page, and programmatic – driving qualified organic traffic, rankings, and conversions at scale.
• Lead App Store Optimization (ASO) across the Play Store and App Store – metadata, creatives, keyword rankings, ratings, and A/B experiments that grow installs and install-to-activation.
• Build CoinDCX’s presence in AI and answer engines – optimise for AEO (featured snippets, People Also Ask, voice), GEO (Perplexity, ChatGPT Search, Gemini, AI Overviews), and LLM citations so we are the source AI models quote on crypto.
• Architect programmatic page systems (coins, tokens, prices, guides) that scale content and structured data across thousands of high-intent pages.
• Partner cross-functionally with Product, Tech, Design, and Analytics to ship SEO-first site architecture, schema, Core Web Vitals, and clean analytics instrumentation.
• Own the measurement layer – dashboards, attribution, and share-of-voice tracking across organic, app store, and AI-surface visibility.
  
  

You'll Excel in This Role If You

• Think in first principles about how search works and act like an owner of the entire discovery channel.
• Bring deep, hands-on SEO and ASO expertise with a proven track record of driving organic growth at scale.
• Are already experimenting with AEO and GEO, and understand how LLMs retrieve, rank, and cite content.
• Are strong on technical SEO – crawlability, rendering, structured data, Core Web Vitals, and log-file analysis.
• Translate data into decisions and communicate with clarity and precision to senior stakeholders.
• Have a bias for action, run fast experiments, and build clarity from an ambiguous, fast-shifting landscape.
• (Bonus) Have fintech, crypto, or high-volume consumer-app experience.
  
  

You'll Know You're Winning When

• Organic and app-store channels are compounding month over month in qualified traffic, installs, and activation.
• CoinDCX shows up – and gets cited – in AI Overviews, Perplexity, ChatGPT Search, and Gemini for high-intent crypto queries.
• Programmatic page systems are live and ranking across thousands of coin, price, and education queries.
• Technical SEO health – crawl, index coverage, and Core Web Vitals – is strong and stable across the site.
• Your dashboards give leadership a clear, trusted view of share-of-voice across every search surface.
  
  

Why This Role Matters & What's In It For You

You'll own one of CoinDCX's most strategic growth channels at the exact moment it's being reinvented. Few people anywhere get to shape how a brand wins across both traditional search and the emerging AI-search stack at national scale. You'll work closely with senior leadership, influence high-stakes decisions, and define the playbook for how crypto is discovered in India – in one of the world's fastest-evolving industries.

Hiring Process

Here's what your journey with us looks like:

• Application Review – We assess for skills, alignment, and intent.
• Recruiter Connect – A short conversation to understand you better.
• Functional Round(s) – Deep dive into your approach, craft, and problem-solving.
• Assignment / Simulation Round – A take-home task or live problem-solving exercise to understand how you think and execute in real scenarios.
• Culture & Values Discussion – A conversation to understand our ways of working and how you thrive best.
• Founder Conversation (Optional) – For certain roles and senior levels, you may meet our founders to explore strategic alignment and long-term fit.
  
  

Where We Work

We believe the best ideas emerge when people build together. Collaboration, speed and trust come alive when teams share the same space. With this belief, we operate as a work-from-office organisation. This role is based out of our Bangalore office, where energy, alignment and innovation move in real time.

Perks That Empower You

We believe great people deserve great experiences.

Design Your Own Benefits: Flexible perks to match your lifestyle.

Unlimited Wellness Leaves: Rest and recharge as you need.

Mental Wellness Support: Access to therapy and wellness resources.

Learning Sessions: Bi-weekly learning and growth opportunities.



Ready to Build What's Next?

If you're looking for a role that gives you direct access to high-stakes decisions, deep impact and a chance to build the future of finance, this is it. Join CoinDCX and help us make crypto accessible to every Indian, together.