Senior Manager - Demand Planning, S& OP and Inventory Management

About The Role

We are looking for a Senior Manager to own demand planning, S& OP and inventory management for

our portfolio of 7+ private beauty and personal care brands.

The business operates across eight channels — our own platform, general trade, modern trade, EBOs,

marketplaces, quick commerce and D2C

This is an ownership role. You will run forecasting and S&OP end to end, own network inventory health,

and build the planning system that lets the business grow without adding planners. It will suit someone

who has built a planning process from a weak base, not only operated a mature one.

What you will do

Demand planning. Own the forecast at SKU, brand, channel and warehouse level. Build forecasting logic

that reflects how different brands actually behave — high-SKU seasonal makeup does not plan like

steady-demand hygiene. Run weekly demand sensing, track bias by channel, and complete the shift

from primary-sales to secondary-sales-based planning.

S&OP.

Run the monthly cycle end to end — demand consolidation, supply reconciliation, gap resolution

and executive review. Chair brand-level reviews with sales, brand and supply stakeholders, bringing

genuine challenge to the numbers rather than collating them. Own the constrained plan and its sign-off.

Inventory management. Own network inventory health and DOH at warehouse, brand and SKU level.

Set coverage norms and safety-stock logic rather than managing by exception. Reduce inventory without

trading away fill rate. Own liquidation and expiry control for a shelf-life-constrained portfolio.

Supply coordination. Convert the demand plan into a rolling procurement plan with manufacturing

partners — PO coverage, lead times, MOQ and capacity constraints — and manage supply risk with

named mitigations.

Systems and automation. Move recurring planning reporting onto automated pipelines with the

analytics team, and shape the forecasting toolset so planners spend their time on judgment rather than

assembly.

Team. Lead and develop team, and build a function that runs reliably whoever is in the room.

What we are looking for

• 4-7 years in supply chain, with at least 2 years owning demand planning or S& OP as the
  
  

accountable person

• Multi-brand, multi-channel CPG, FMCG or beauty experience; beauty or personal care an
  
  

advantage

• Has planned across both offline distribution and e-commerce, not one or the other
• Has chaired S&OP with senior stakeholders and driven real decisions through it
• Strong grounding in statistical forecasting and inventory theory, with the judgment to know
  
  

when to override the model

• Strong Excel, SQL and Power BI or equivalent; exposure to a planning tool such as o9, Kinaxis,
  
  

Blue Yonder or Anaplan is plus

• MBA or equivalent preferred
  
  

The traits that matter most here: the instinct to build systems rather than carry a function personally,

the willingness to hold a position with commercial stakeholders when the forecast disagrees with them,

and comfort operating at speed in a business where process maturity is being built while the business

grows exponentially

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.