Senior Copywriter

AppsForBharat


Date: 2 weeks ago
City: Bengaluru, Karnataka
Contract type: Full time

Job Title: Senior Copywriter (Performance Marketing)

Experience: 3–4 Years

Location: HSR Layout, Bangalore

Role Type: Full-time


About the Role

We're looking for a bilingual (Hindi + english)Performance Marketing Copywriter. You know that every word in an ad has a job to do, and you obsess over making it work harder. This role is 100% focused on paid channels: Google and Meta. If you've spent years crafting scroll-stopping reel scripts, headlines and ad copy that actually convert, we want to talk.


What You'll Do

  • Write high-converting scripts and ad copy for meta, google and other paid channels
  • Translate devotional and mythology concepts into relatable, user-friendly communication.
  • Develop multiple copy variations for A/B and multivariate testing, with a strong hypothesis behind each
  • Collaborate with performance marketers and designers to align copy with audience targeting, and creative direction
  • Analyse copy performance using platform metrics (CTR, CVR, ROAS, CPC) and iterate fast based on data
  • Build and maintain ad copy libraries and messaging matrices across audience segments, funnel stages, and offer types
  • Stay sharp on Google Ads policies, Meta creative best practices, and platform algorithm changes that affect copy performance


Requirements

  • 3–4 years of experience in performance marketing copywriting for digital products or consumer brands
  • Strong portfolio showcasing Google and Meta ad copy with measurable outcomes (CTR lifts, CVR improvements, ROAS impact)
  • Proven ability to write for different audience segments, funnel stages, and offer types
  • Strong understanding of user psychology, hooks, urgency, and value propositions that drive conversions
  • Comfortable working in high-velocity testing environments where copy decisions are driven by performance metrics
  • Excellent command over English and Hindi with a flair for storytelling
  • Prior experience working on devotional, spiritual, or culturally rooted themes is a plus
  • Fast, adaptable, detail-oriented, and highly collaborative


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