Senior Content Writer

Role Overview

SIONIQ is seeking a creative, detail-oriented and SEO-driven Content Writer to produce engaging, accurate and high-quality content across digital platforms. The role combines brand storytelling, campaign copywriting and product communication with keyword research, search-focused writing and ongoing content optimization to strengthen brand awareness, organic visibility, and business growth.

Content Writing & Copywriting

• Research, write, edit and proofread original website copy, blogs, articles, landing pages, product descriptions and marketing collateral.
• Develop compelling headlines, taglines, campaign messages and calls to action for diverse business audiences.
• Simplify technical and product information into clear, accessible, benefit-led communication.
• Maintain consistent brand voice, accuracy, readability and originality across channels.
• Write white papers, public relations (PR) content, press releases, media announcements, and corporate communications that strengthen brand credibility.
  
  

SEO Content Writing & Optimization

• Conduct keyword research, assess search intent, and identify relevant content opportunities.
• Create search-optimized blogs, articles, website pages and landing pages aligned with business goals.
• Apply on-page SEO practices including metadata, headings, internal links, descriptive URLs and image alt text.
• Develop pillar pages, topic clusters and supporting content to build topical relevance.
• Audit and refresh existing content; analyze competitor content and keyword gaps.
• Develop SEO-optimized product use cases and customer case studies, including search-intent-led structure, relevant keywords, metadata and internal links.
• Stay informed about search algorithm changes and emerging search experiences.
  
  

Social Media & Creative Content

• Write platform-appropriate captions, carousel copy and promotional content for LinkedIn, Instagram, Facebook and YouTube.
• Develop concepts and scripts for reels, promotional videos and brand campaigns.
• Repurpose long-form material into engaging short-form social and email content.
• Collaborate with designers and marketers on creative execution.
  
  

Product & Brand Communication

• Create product-focused content, brochures, case studies, customer stories and presentations.
• Explain customer challenges, product use cases and business benefits through compelling storytelling.
• Research B2B technology trends, audience needs and competitor positioning.
• Coordinate with product and sales teams to verify technical and business claims.
  
  

Marketing Campaign Content

• Write persuasive copy for Google Ads, Meta Ads, email marketing and lead-generation campaigns.
• Create newsletters, promotional messages and conversion-focused landing page content.
• Support product launches and brand-awareness initiatives with audience-specific messaging.
  
  

Content Planning & Performance

• Contribute to content calendars and deliver assignments to agreed deadlines.
• Monitor clicks, organic traffic, keyword rankings and engagement; recommend improvements.
  
  

Required Candidate Profile

• 5–6 years of professional content writing experience, including SEO-focused writing.
• Excellent written English, grammar, research, editing and storytelling skills.
• Experience producing blogs, articles, website copy, social media content and marketing materials.
• Practical understanding of keyword research, search intent, on-page SEO and content optimisation.
• Familiarity with Google Search Console, Google Analytics, SEMrush, Ahrefs or similar tools.
• Ability to simplify complex technical information and adapt tone to the audience and platform.
• Strong attention to detail, time management and cross-functional collaboration.
• Portfolio of published writing and SEO content samples required.
  
  

Preferred Skills

• Experience with B2B, SaaS, ERP, IT or technology brands.
• WordPress or other content management systems; video scriptwriting and product storytelling.
• Basic technical and off-page SEO knowledge; familiarity with AI-assisted research and editing tools.
• Understanding of content funnels and conversion-focused copywriting.
  
  

Education

Bachelor’s degree in English, Journalism, Mass Communication, Communications, Marketing or a related discipline.

Key Skills

Content Writing | SEO Content Writing | Copywriting | Blog Writing | Website Content | Keyword Research | On-Page SEO | Social Media Content | Brand Storytelling | Product Writing | Script Writing | Proofreading | Editing | B2B Content Marketing | White Paper Writing | Public Relations (PR) | Press Releases | Use Cases | Case Studies