Sales Specialist

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to:

Sales Director – North & South India




Your role and responsibilities:

In this role, you will be responsible for increasing sales of B&R’s next generation technology, machine connectivity, automation & edge, high end motion system & technology software solutions in the southern region/market. The role demands a mix of sales acumen, technical understanding, and customer engagement.

The work model for the role is:

This role is contributing to the Automation Division-B&R in Faridabad, India.

You will be mainly accountable for:

• Meeting customers and partners regularly to generate enquiries and build a solid pipeline in machine automation solutions across the north region/market.
• Analyzing customer requirements and market trends to create and present techno-commercial offers for motion systems, robotics, drives, connectivity, and software solutions.
• Handling negotiations, closing deals, and managing key accounts to ensure long-term partnerships and customer satisfaction.
• Coordinating with internal teams to ensure smooth project execution and seamless customer engagement.
• Acting as a brand ambassador and consultant to promote advanced automation, advanced technologies, and future-ready solutions.
• Participating in exhibitions, seminars, and product demos to showcase knowledge in industrial automation and increase brand visibility.
• Creating accurate forecasts using CRM tools to enable data-driven decision-making, business growth, and after-sales engagement.
  
  

Qualifications for the role:

• 3–8 years of sales experience in the automation industry (machine automation, motion/controls, robotics, drives, motors).
• Bachelor’s degree in Engineering (Electronics, Electricals, EEC, Instrumentation, or similar disciplines).
• Demonstrated experience in industrial automation with practical application development experience.
• Solid background in solution selling and managing complex technical sales cycles, with preference for multinational company exposure.
• Effective communication and negotiation skills — both verbal and written — to engage diverse stakeholders.
• High professionalism and integrity in customer interactions, with a consultative approach to building long-term partnerships.
• Fluency in English and with knowledge of at least one regional language preferred.
  
  

More about us:

B&R Industrial Automation is a manufacturer of automation technology and ABB's global center for machine and factory automation. B&R was founded in 1979 by Erwin Bernecker and Josef Rainer and has its headquarters in Eggelsberg, Upper Austria. Today, B&R is a leading global solution provider for automating machines and factories and is responsible for machine automation in ABB's Robotics & Discrete Automation division.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.

Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.

Recruitment Fraud Warning

ABB never asks for payment from job applicants. All genuine job offers follow a formal application and interview process.

View current job openings and apply at: https://careers.abb/global/en/home

For more information, read our full fraud warning notice at: https://global.abb/group/en/careers/how-to-apply/fraud-warning