Regional Sales Manger - West

The Next Level of Fire & Life Safety Leadership
With more than two centuries of combined history, brands like Kidde, Kidde Commercial, Edwards, GST, Badger, Gloria and Aritech have been leading the way in protecting people and property around the world. Now, we’re taking that leadership to the next level. Kidde Global Solutions brings together the most trusted and iconic brands in safety, building upon our shared experience and expertise to address the needs and challenges of more customers in more places. With an unmatched portfolio of solutions and services, and a commitment to constant innovation we’re elevating the standards for an entire industry – and establishing the next level of fire and life safety leadership.
At Kidde Global Solutions, you’re joining a global technology leader in fire and life safety solutions and our employees are the heart of it all. With industry-defining brands in life safety and security, you’ll be part of a legacy of leadership working with cutting-edge technologies that protect lives and property worldwide. As a leading fire safety brand, our mission is to provide solutions that protect people and property from the effects of fire and related hazards. We’re committed to expanding our impact and providing dynamic opportunities for growth within our team. You’ll be part of a company that prioritizes quality, integrity, collaboration, and customer care, with the resources, training, and incentives to ensure your success every step of the way.

Job Title: Regional Sales Manager – West
Business: Edwards Fire Detection & Alarm Systems (Kidde Global Solutions)
Location: Mumbai (West Region)
Job Summary
The Regional Sales Manager – West will be responsible for driving sales growth, channel partner management, consultant engagement, business development, and market expansion for Edwards Fire Detection & Alarm Systems across the West region. The role requires developing strong relationships with system integrators, consultants, end users, PMC firms, and key stakeholders while achieving revenue, order booking, profitability, and collection targets.
Key Responsibilities
Sales & Business Development

• Achieve regional sales revenue, order booking, and profitability targets.
• Develop and execute strategic sales plans to increase Edwards market share in the West region.
• Identify and develop opportunities in key verticals such as Data Centers, Commercial Real Estate, Healthcare, Hospitality, Airports, Industrial, and Government sectors.
• Build and maintain a strong sales pipeline and forecast business accurately.
• Drive specifications of Edwards solutions with consultants and end users.

Channel Partner Management

• Develop and manage a network of system integrators, distributors, and channel partners.
• Identify and onboard new channel partners to strengthen regional coverage.
• Conduct regular business reviews with channel partners.
• Support partners with technical, commercial, and project-related requirements.
• Monitor partner performance and develop action plans for growth.

Consultant & End User Engagement

• Build strong relationships with consultants, PMCs, architects, and MEP consultants.
• Conduct product presentations, design workshops, and technical seminars.
• Ensure Edwards products are specified and approved in major projects.
• Engage directly with key end users and corporate accounts.

Project Management & Opportunity Tracking

• Track key projects from specification to order closure.
• Coordinate with application engineering and operations teams for project support.
• Monitor project competition, pricing strategy, and win-loss analysis.
• Ensure timely submission of BOQs, technical compliance documents, and MAF requests.

Financial & Commercial Management

• Achieve collection and DSO targets for the region.
• Monitor customer credit exposure and support overdue collection activities.
• Ensure healthy business margins and commercial compliance.
• Work closely with finance teams on credit approvals and risk management.

Team Leadership

• Lead and mentor sales engineers and regional support teams.
• Set clear objectives and performance expectations.
• Conduct regular reviews and coaching sessions.
• Foster a culture of accountability, customer focus, and business growth.

Market Intelligence

• Monitor competitor activities, pricing, and market trends.
• Provide market feedback to leadership for product and business strategy.
• Identify emerging opportunities and new verticals for growth.

Key Performance Indicators (KPIs)

• Revenue Achievement
• Order Booking Achievement
• Gross Margin Performance
• Collection & DSO Targets
• Consultant Specifications Secured
• Channel Partner Growth
• New Customer Acquisition
• Pipeline Coverage
• Forecast Accuracy
• Market Share Growth

Key Competencies

• Strategic Selling
• Channel Management
• Negotiation & Commercial Acumen
• Relationship Building
• Leadership & Team Development
• Project Sales Management
• Business Planning & Forecasting
• Communication & Presentation Skills
• Customer Focus
• Result Orientation

Travel Requirement

• Extensive travel across Maharashtra, Gujarat, Goa, Madhya Pradesh, Chhattisgarh, and other assigned territories.
• Minimum 4 days per week of customer, consultant, and partner engagement in the field

Qualifications & Experience

• Bachelor's Degree in Engineering (Electrical, Electronics, Instrumentation, Mechanical or equivalent).
• MBA preferred.
• 8–15 years of sales experience in Fire Detection, Fire & Security, Building Automation, ELV, or related industries.
• Strong understanding of Fire Alarm Systems, NFPA, UL/FM standards, and project sales.
• Experience in managing channel partners and consultant networks.
• Proven track record of achieving sales targets and business growth

Reporting To
National Sales Leader – Edwards India
This role is critical to expanding Edwards' presence, driving specification-led sales, and delivering sustainable growth across the West region.

World Leaders in Fire and Life Safety
Kidde Global Solutions is a world leader in fire & life safety solutions tailored for complex commercial facilities to homes. Through iconic, industry-defining brands including Kidde, Kidde Commercial, Edwards, GST, Badger, Gloria and Aritech, we provide residential and commercial customers with advanced solutions and services to protect people and property in a wide range of applications, all around the globe.