Regional Collection Manager

SECTION III: PURPOSE OF THE ROLE

A two-to-three-line statement outlining the objective or the reason for which the job exists.

The role holder will be responsible for team management, focusing on driving sales of Credit Cards. The role demands strong leadership, strategic planning, and operational excellence to achieve the card acquisition and cross sell targets and ensure hygiene metrics. The Regional head will oversee ETB channels with assigned geographies and collaborate closely with internal stakeholders to implement actionable strategies and improve sales productivity.

SECTION IV: KEY RESPONSIBILITIES & KPIS OF THE ROLE

These responsibilities are representative, and the role holder is also responsible for any other job assigned by the superior authorities from time to time. This section in not intended to be an exhaustive listing of all activities done by the role holder. It should capture only the key responsibilities of the role.

Metrics that are used to evaluate the success / performance of the role; specific targets do not need to be included as those would change from Y-o-Y.

Responsibilities

KPIs

Strategy and Planning

• Drive strategic initiatives to achieve monthly credit card prime acquisition targets (750–1000 Primes).
• Develop and implement business plans to expand presence across assigned clusters.
• Monitor performance trends and align regional objectives with organizational goals.
• Identify growth opportunities within mapped geographies and recommend corrective action where necessary.
• Ensure compliance with all regulatory and audit guidelines.
• Conduct Periodic reviews with team & channels.
• Update team on awareness of the Competition & their strategy
• Engage with channel heads to ensure Business Plans are met.
  
  

Core

• Acquisition (Primes)
• Super Green Mix
• Productivity
• COA
• Team Qualification
• Cross Sell (Insurance and YSL
  
  

Hygiene

• NAR
• Activation
  
  

Policies, Processes & Procedures

• Follows risk policy and processes to mitigate the operational, regulatory, financial, informational, reputational risk
• Manage customer complaints promptly to ensure high service standards & good NPS score.
• Drive DST Training, FTNR (First Time Not Right) reduction, and curable error management.
• Ensure adherence to hygiene parameters, operational policies, and quality control guidelines.
• Mitigate risks by closely monitoring sales practices and documentation standards
  
  

Core Responsibilities

• All processes to be oriented across different touch points in the business to ensure delivery of good customer experience which is in line with business plan and YBL brand expectation.
• Handhold teams and engage with frontline sales team for timely delivery of actionable.
• Engage with channel partners for relationship & servicing thereby building volume.
• Lead execution of sales campaigns across branch, YCOP & Retail Asset channels.
• Ensure regular branch visits to track progress, address gaps, and drive credit card performance.
• Track digital journey efficiencies and ensure effective implementation of tech-enabled processes.
• Create digital customer engagements and X sell offerings.
• Achieve X-sell productivity targets:
• 150 Active YSL accounts
• 5 Lakh Net Premium
• 3 Lakh Marks
  
  

People Management

• Defines performance goals at the start of the year in discussion with the reporting manager and teams ensures that the goals are monitored and achieved during the year.
• Manage a team of 6-8 Sales Managers, mapped across multiple clusters.
• Conduct regular reviews, coaching, and training to improve team capability and performance.
• Facilitate collaboration across team members for effective sales execution.
• Align team goals with business objectives and ensure accountability.
• Understands the competencies relevant to his/her role and works towards displaying as well as developing these effectively.
  
  

SECTION V: OPERATING NETWORK

Key interactions which are essential to execute the role. This will include both internal (excluding sub-ordinates) and external stakeholders.

Internal

Depending on Channel he/she is engaging with- Branch Channel – PB/RM/BM/CH/RH

YCOP Channel – SO/CH /RH and Above

ART Channel – ASM/RSM /CH/RH and Above

External

SECTION VI: ROLE PROFILE REQUIREMENTS

Minimum Qualification Which Are Essential To Execute The Role.

Education

Essential: Bachelor’s degree in any field

Preferred

Master’s degree preferred

Preferred: Same as above

Experience

Essential: 10-12 Years

Preferred: 10-15 Years

Competencies

CORE COMPETENCIES

LEADERSHIP/ BEHAVIORAL COMPETENCIES

• Customer and Quality Focus
• Professional Entrepreneurship
• Drive for Results
• Influence and Impact
• Integrity
• Lead and Develop people
• Enables Change
• Build transparent and inclusive teams
  
  

Section VII: AUTHORIZATION

Reviewer

<

Date

<

Approver

<

Date

<