Product Marketing Analyst

Ford Motor Company


Date: 2 weeks ago
City: Chennai, Tamil Nadu
Contract type: Full time
  • Be a self-starter & have the ability to take responsibility for key study/ program ‘milestones’ with supervision
  • Ability to work within a diverse (culturally, functionally & geographically) environment
  • Smart, quick thinking, analytical
  • Expert in developing Microsoft PowerPoint presentations
  • Solid understanding of Microsoft Office products, including Excel, Word, and PowerPoint
  • Support product marketing initiatives as directed by the product marketing manager
  • Develop persuasive, effective and visually appealing presentations for various studies
  • Proactively support ongoing profit improvement and complexity reduction efforts
  • Lead or support special market or product studies as necessary
  • Future vehicle product needs and customer requirements, including use of Ford Global research tools
  • Identifying regional markets where new products will be sold, including the integration of regional market ‘wants’ into program assumptions
  • Assignments may include competitive analysis, pricing analysis, and drafting of market equation papers
  • Assist the product marketing manager in guiding and coordinating local product actions and market equations through the approval process
  • Support the product marketing manager in developing & obtaining consensus within MS&S
  • Nameplate Brand Positioning: Target customers, Product Benefits, Personality/Image, Pricing Strategy
  • Detailed order guide with feature mixes by market
  • Market equation development, including market commitments to appropriate volume and revenue
  • Responsible for being the single point of contact for mix, rates, volumes, sales, order guides, and PDLs for the product
  • A marketing or business degree is preferred
  • 8+ years in related area
  • Marketing (product or consumer) experience is preferred

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