Performance Marketing Specialist

RESILIV


Date: 3 weeks ago
City: Mumbai, Maharashtra
Contract type: Full time

About the Role

We are seeking a Performance Marketing Specialist to execute and optimize paid digital campaigns that drive measurable business growth and qualified leads.

This role focuses on data-driven marketing performance and conversion optimization.

Requirements

Key Responsibilities

  • Execute paid campaigns (Google Ads, LinkedIn Ads, Meta Ads)
  • Manage campaign setup, tracking, and optimization
  • Improve CPL, CAC, and conversion rates
  • Conduct A/B testing and funnel optimization
  • Manage retargeting and audience segmentation
  • Track and report campaign performance
  • Support lead generation strategies
  • Work with content and growth teams

KPIs

  • Cost per lead (CPL) efficiency
  • Customer acquisition cost (CAC) reduction
  • Conversion rate optimization
  • ROI on paid campaigns
  • Number of qualified leads generated monthly
  • Click-through rate (CTR) improvement
  • Landing page conversion rates
  • Campaign ROAS improvement

Requirements

  • 3–6 years performance marketing experience
  • Strong experience with Google Ads and LinkedIn Ads
  • Experience in lead generation campaigns
  • Strong analytical skills
  • Experience with Google Analytics, HubSpot, or similar tools

Application Method

Applicants should submit:

  • CV
  • Examples of campaigns managed
  • Performance results (CPL, ROI, conversions)
  • Tools and platforms experience

Benefits

Why Join Resiliv

  • Opportunity to manage real performance-driven global campaigns
  • Exposure to international markets and B2B growth systems
  • High-impact role with measurable results
  • Work closely with senior leadership
  • Opportunity to scale marketing systems from early stage

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