Performance Marketing Manager

• Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives.
• Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output.
• Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices.
• Manage and mentor a team of media buyers, creative specialists, and CRO experts.
• Foster a culture of collaboration, innovation, and performance excellence within the team.
• Oversee recruitment, training, and professional development of team members.
• Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions.
• Implement A/B testing for creative elements, ensuring high-performing visuals and messaging.
• Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates.
• Develop and test hypotheses for ongoing CRO improvements.
• Establish and build scalable processes for creative production, paid search, and social media marketing campaigns.
• SOP creation.
• Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency.
• Maintain active certifications on Meta and TikTok platforms.
• Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies.
• 5+ years of proven social ads management experience with a strong focus on B2C campaigns.
• At least 3 years of experience managing campaigns on Meta and TikTok platforms.
• Demonstrated expertise in email marketing best practices and multi-channel campaign integration.
• Advanced knowledge of social and search ads platforms, campaign analytics, and performance optimization.
• Proficiency in CRO techniques, including A/B testing and landing page optimization.
• Strong creative and copywriting skills.
• Active Meta Certification for advertising professionals.
• Active TikTok Certification in advertising.
• Proven ability to manage and lead cross-functional teams.
• Track record of building efficient workflows and processes for creative production and performance marketing campaigns.
• Strong analytical mindset with the ability to derive actionable insights from campaign data.
• Excellent communication and presentation skills.
• Highly organized and detail-oriented, with a focus on driving measurable results.
• A computer with dual monitor setup is required
• Computer with at least 8GB of RAM
• Must have at least 25 MBPS internet speed
• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent work-from-home setup
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only
• Opportunities for professional development and career advancement
  
  

We’re a remote-first team across 12+ countries. We value learning, ownership, and results above all.

Work from anywhere. Our 500+ team members span 12 countries and 6 time zones.

MAG School, weekly trainings, and a growth mindset baked into everything we do.

Your work directly affects $1.2B+ in e-commerce revenue across hundreds of brands.

Full-service DTC performance marketing agency. From the team behind My Amazon Guy — trusted with $1.2B+ in ecommerce sales.

Ready to scale your DTC brand? Let’s talk strategy.

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