Performance Marketing (Luxury/Education)
Time Hack Consulting
Date: 2 weeks ago
City: Chandīgarh, Chandigarh
Contract type: Full time
Job Description: Senior Manager, Digital Marketing (Performance Marketing)
Role Purpose
Own and scale performance marketing across both the campuses - planning, executing, and optimizing paid media.
Key Responsibilities
Performance Marketing Ownership
Must-Have
Role Purpose
Own and scale performance marketing across both the campuses - planning, executing, and optimizing paid media.
Key Responsibilities
Performance Marketing Ownership
- Own end-to-end paid media strategy and execution across Meta, Google Search, Google Display/ PMax, and YouTube Shorts for both campuses.
- Plan and manage paid media budgets against enquiry and admission targets; reallocate spend across channels and campuses based on performance.
- Run full-funnel campaigns from awareness through enquiry generation, applying audience, creative, and bidding strategy suited to a high-consideration, high-value purchase cycle.
- Lead always-on A/B testing across creative, copy, audiences, and landing pages; scale winning variants rapidly.
- Own conversion tracking architecture: GA4, Google Tag Manager, Meta Conversions API, and CRM-linked attribution.
- Own day-to-day publishing across Instagram, Facebook, and YouTube Shorts in line with the published content calendar.
- Own organic growth targets across all platforms: follower growth, likes, comments, shares, and saves, by campus.
- Manage community engagement: respond to comments and DMs in brand voice, within defined turnaround times.
- Track organic post-level performance weekly and feed learnings into paid creative and audience decisions.
- Coordinate organic posting cadence with paid amplification so top-performing organic content is boosted promptly.
- Coordinate with the content team to translate the published content calendar into paid distribution plans.
- Coordinate with the asset production team to brief, review, and approve performance-ready creative variants (static, video, YouTube Shorts).
- Coordinate with the developer agency on landing page builds, tracking pixel implementation, and conversion rate optimization (CRO).
- Coordinate with the ERP team on lead funnel management and processes.
- Manage all agency relationships in parallel against a shared campaign calendar and shared KPIs.
- Build and maintain performance dashboards (Looker Studio / Power BI) covering spend, CPE, CPQL, ROAS, and funnel conversion by campus and channel.
- Report campaign performance to the Head of Brand Strategy on a daily cadence and to the Director on a weekly cadence.
- Diagnose underperformance at the channel, campaign, or creative level and recommend corrective action within the same reporting cycle.
- Ensure every paid and organic asset uses proprietary brand vocabulary verbatim, with no paraphrasing of programme names or brand terms.
- Ensure campus-specific messaging is applied correctly and consistently across all live campaigns.
- Flag any creative or copy deviation from approved brand guidelines before publication.
Must-Have
- 6-9 years in digital marketing, including a minimum of 4 years of hands-on, expert-level performance marketing execution.
- Demonstrated command of Meta Ads Manager and Google Ads (Search, PMax, Display, YouTube) at scale.
- Strong working knowledge of GA4, Google Tag Manager, server-side tagging, and Conversions API implementation.
- Experience managing marketing automation / CRM platforms (e.g., HubSpot, Zoho, Salesforce Marketing Cloud) for lead nurture and attribution.
- Proven experience managing multiple external agencies simultaneously against one campaign calendar.
- Hands-on experience managing organic social media channels, including content publishing, community management, and follower/engagement growth.
- Strong analytical and dashboarding skills, with fluency in Excel/Power BI or Looker Studio.
- Prior experience marketing a high-consideration, high-value product or service (education, real estate, premium hospitality, or BFSI) preferred.
- Experience marketing a multi-location or multi-campus brand.
- Working familiarity with SEO/AEO fundamentals and content-to-paid handoffs.
- Prior agency experience in campaign management of K-12 education or boarding school.
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Immediate to 60-day joiners preferred given active, in-market campaigns.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Account Executive - Chandigarh
Apple,
Chandīgarh, Chandigarh
8 hours ago
SummaryImagine what you could do here. The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionised entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world...
Online Part - Time Home Based Work
ClassiKam,
Chandīgarh, Chandigarh
1 week ago
Description 197 viewsTFG Vacation India Pvt. Ltd. is an ISO 9001 – 2008 certified company on Ministry of corporate affairs and is a leading organization in tourism industry.We require dedicate and result orientated candidates for part – time home based work to promote travel and tourism on behalf of TFG.WE ARE OFFERING THIS JOB WITHAn opportunity to work in comforts...
Children and Young People's Occupational Therapist
NHS Ayrshire & Arran,
Chandīgarh, Chandigarh
2 weeks ago
OUR VALUES IN ACTION Compassion Kindness Integrity Teamwork ExcellenceAn exciting opportunity has arisen for an enthusiastic and motivated Band 6 Occupational Therapist to join our dynamic community-based team covering the Scottish Borders. Therapists provide individualised assessment and intervention to a range of children aged 0-18, with varying occupational difficulties which may be motor, sensori –motor and/ or neuro-developmental based, alongside...
