Marketing Manager, IN Devices
Amazon
Date: 2 weeks ago
City: Bengaluru, Karnataka
Contract type: Full time
Description
The IN Devices marketing team is seeking a customer obsessed, and result-oriented Marketing Manager to define and scale the onsite marketing initiatives for Amazon Devices. The incumbent will evaluate, develop, and execute the content and targeting strategy for Homepage; and build and scale our P13N charter to be self-sufficient. This role will handle all cross-site and category-specific integrations with Amazon teams like Prime, Events, Categories. In addition to partnering with IN teams, the incumbent will also work closely and learn from the International Devices teams with an aim to scale best practices.
In addition to onsite marketing for India Devices, the incumbent will lead marketing for FireTV and Kindle – this includes traffic planning and tracking and building end-to-end launch plans for new product launches.
The ideal candidate must be able to think and act both strategically and tactically, be a collaborative, resilient and thoughtful leader who is data driven, and an effective communicator.
Key job responsibilities
The Amazon Devices Sales & Marketing team in India is driving an exciting charter of building the brands (Fire TV, Echo, Alexa, Kindle), while creating new categories (streaming media sticks, voice / smart home assistants, e-readers). While we partner with teams in IN (Stores, Prime, Pay, Events, Homepage), we work very closely with WW & International teams to build and scale these categories in India. The focus of the marketing organization is to create awareness and consideration for these new categories, enticing customers with category benefits and inspiring them to upgrade their homes – especially leveraging Amazon.in as the most prominent channel.
Basic Qualifications
Company - AWIPL - Karnataka
Job ID: A10464537
The IN Devices marketing team is seeking a customer obsessed, and result-oriented Marketing Manager to define and scale the onsite marketing initiatives for Amazon Devices. The incumbent will evaluate, develop, and execute the content and targeting strategy for Homepage; and build and scale our P13N charter to be self-sufficient. This role will handle all cross-site and category-specific integrations with Amazon teams like Prime, Events, Categories. In addition to partnering with IN teams, the incumbent will also work closely and learn from the International Devices teams with an aim to scale best practices.
In addition to onsite marketing for India Devices, the incumbent will lead marketing for FireTV and Kindle – this includes traffic planning and tracking and building end-to-end launch plans for new product launches.
The ideal candidate must be able to think and act both strategically and tactically, be a collaborative, resilient and thoughtful leader who is data driven, and an effective communicator.
Key job responsibilities
- Homepage: Single threaded owner for all onsite marketing content (strategy and performance), and experimentation charter for all Devices categories & develop robust processes for smooth execution.
- P13N: Lead the build explorations for P13N strategies for Devices in India. Work with International and WW counterparts to import launched P13N strategies to IN Pages.
- Onsite integrations: Independently manage, plan, coordinate and execute high-impact integrations by working seamlessly with cross-functional stakeholders – internal Devices teams, and IN Category teams. Work with Central IN teams to unlock more avenues / assets / placements for IN Devices
- Onsite Search: Analyze, and present performance metrics for onsite search trends to track brand health and improve throughput from this avenue.
- Online marketing lead for FireTV & Kindle - responsible for traffic planning cycles, marketing strategy, and onsite CX (DP content plan and localization) for new launches.
- Establishing guidelines and best practices across Devices teams, internationally.
The Amazon Devices Sales & Marketing team in India is driving an exciting charter of building the brands (Fire TV, Echo, Alexa, Kindle), while creating new categories (streaming media sticks, voice / smart home assistants, e-readers). While we partner with teams in IN (Stores, Prime, Pay, Events, Homepage), we work very closely with WW & International teams to build and scale these categories in India. The focus of the marketing organization is to create awareness and consideration for these new categories, enticing customers with category benefits and inspiring them to upgrade their homes – especially leveraging Amazon.in as the most prominent channel.
Basic Qualifications
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Excellent written and verbal communication skills
- Demonstrated ability to manage multiple projects - prioritization, planning and task delegation
- Ability to think and react in a high-energy, fast paced environment
- Proven ability to manage large and complicated projects with experience leading cross-functional projects and teams
- Strong alignment to Amazon’s Leadership Principles
Company - AWIPL - Karnataka
Job ID: A10464537
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Design Engineer
nVent,
Bengaluru, Karnataka
4 days ago
We’re looking for people who put their innovation to work to advance our success – and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions.What YOU WILL EXPERIENCE IN THIS POSITIONCreating and verifying technical drawings starting from project;Design for Manufacturing, align with plant capabilitiesParticipates at initial meeting projects;Maintain...
Growth & Purpose - Government Public Service - Specialist Copy (Copy Writer) - Hyderabad
Deloitte,
Bengaluru, Karnataka
6 days ago
Summary Position Summary Deloitte is looking for a senior analyst copywriter with a strong portfolio of innovative, high-impact marketing campaigns. You will be working with a team of designers, digital producers, campaign managers, and strategic marketers to create content that engages clients and builds the Deloitte brand.Work you'll doAs a Specialist, Copy on the Government and Public Services (GPS) team,...
GSA-Housekeeping
ibis, ibis Styles, ibis budget,
Bengaluru, Karnataka
1 week ago
Company Description"Why work for Accor?We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore...
