Marketing Manager

Job Title: Digital Marketing Executive (Lead Generation & SEO)

Job Summary

The Digital Marketing Executive will be responsible for generating qualified inbound leads through a combination of Paid Advertising and Organic Marketing.

Success will be measured by:

• Marketing Qualified Leads (MQLs)
• Cost per Lead (CPL)
• Organic Traffic Growth
• Keyword Rankings
• AI Search Visibility
• Conversion Rate

Key Responsibilities

Paid Lead Generation

Google Ads

• Manage Search, Display, Performance Max, and Remarketing campaigns.
• Create high-converting landing page strategies.
• Improve Quality Score and campaign performance.
• Optimize campaigns to reduce CPL and improve lead quality.
• Conduct A/B testing for advertisements and landing pages.

LinkedIn Ads

• Generate B2B decision-maker leads.
• Build Account-Based Marketing (ABM) campaigns.
• Run Lead Generation Forms and Conversation Ads.
• Target industries, job titles, and countries strategically.

Meta Ads

• Execute awareness, remarketing, and lead generation campaigns.
• Build custom and lookalike audiences.
• Optimize campaign performance based on business objectives.

Campaign Optimization

• Budget allocation
• Audience segmentation
• Conversion tracking
• UTM management
• ROI analysis
• Weekly optimization reports

SEO

On-Page SEO

• Conduct keyword research.
• Optimize website content.
• Improve internal linking.
• Create optimized meta titles and descriptions.
• Implement structured data.
• Improve overall technical SEO.

Technical SEO

• Perform website audits.
• Optimize Core Web Vitals.
• Resolve crawl errors.
• Manage XML Sitemaps.
• Optimize Robots.txt.
• Improve indexing.

Content SEO

• Create SEO content briefs.
• Optimize blogs and landing pages.
• Build topic clusters.
• Improve keyword rankings.
• Support multilingual SEO initiatives.

Off-Page SEO

• Acquire high-quality backlinks.
• Execute Digital PR activities.
• Analyze competitor backlinks.
• Build website authority.

AEO (Answer Engine Optimization)

• Optimize content for AI-powered answer engines and search experiences.
• Improve featured snippet visibility.
• Create FAQ-focused content.
• Implement Schema Markup.
• Optimize for voice search.
• Conduct question-based keyword research.
• Improve zero-click search visibility.
• Enhance content readability for AI summarization.

GEO (Generative Engine Optimization)

• Optimize content for AI assistants and generative search engines.
• Build AI-friendly content structures.
• Develop comprehensive topical authority.
• Create trustworthy, experience-based content.
• Optimize for ChatGPT, Google AI Overviews, Perplexity, and Gemini.
• Maintain consistent brand and entity information.
• Improve AI citation potential.
• Monitor AI search visibility and referral trends.

Analytics & Reporting

• Monitor performance using Google Analytics 4 (GA4).
• Track website performance through Google Search Console.
• Manage Google Tag Manager.
• Create dashboards using Looker Studio.
• Utilize HubSpot CRM for lead management.
• Prepare campaign and SEO reports.
• Monitor lead attribution and conversion tracking.
• Generate monthly performance dashboards.

Qualifications / Requirements

• Minimum 3+ years of experience in Digital Marketing.
• Experience in B2B SaaS or Software companies.
• Experience managing international marketing campaigns.
• Strong analytical and problem-solving skills.
• Excellent written and verbal English communication.
• Strong understanding of Paid Marketing, SEO, AEO, GEO, and AI-powered search optimization.

Required Skills

Paid Marketing

• Google Ads
• LinkedIn Ads
• Meta Ads
• Remarketing
• Conversion Tracking
• Landing Page Optimization
• A/B Testing
• Performance Marketing

SEO

• Keyword Research
• Technical SEO
• On-Page SEO
• Off-Page SEO
• Local SEO
• International SEO
• Link Building
• Content Optimization

AI Search Optimization

• AEO (Answer Engine Optimization)
• GEO (Generative Engine Optimization)
• AI Search Optimization
• Schema Markup
• Structured Data
• Entity SEO
• Prompt-aware Content Optimization

Tools

• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Search Console
• SEMrush
• Ahrefs
• Screaming Frog
• Looker Studio
• HubSpot CRM
• WordPress
• Microsoft Excel

Key Performance Indicators (KPIs)

Paid Marketing

• Qualified MQLs Generated
• Cost per Lead (CPL)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Landing Page Conversion Rate
• Pipeline Contribution

SEO

• Organic Traffic Growth
• Keyword Ranking Improvements
• Organic Lead Generation
• Website Engagement
• Backlink Growth
• Technical SEO Health Score

AEO & GEO

• Featured Snippet Acquisition
• AI Overview Visibility
• AI Citation Frequency
• AI Referral Traffic
• FAQ Visibility
• Voice Search Performance

What We Offer

• Opportunity to work with a global SaaS company.
• Exposure to international B2B marketing.
• Hands-on experience with AI-driven marketing strategies.
• Performance-based career growth.
• Learning opportunities in modern SEO, AEO, and GEO.
• Collaborative and innovation-focused work environment.