Marketing Executive

Position: Marketing Executive

Location: Head Office, Kolkata

Salary: ₹15,000 – ₹25,000 per month (Based on Experience)

Experience: 1 – 4 Years

Department: Marketing

Job Summary:

We are seeking a dynamic and result-oriented Marketing Executive to support and execute marketing activities aimed at increasing brand awareness, generating business leads, and strengthening customer relationships. The candidate will work closely with the sales and management teams to implement marketing strategies and promotional campaigns.

Key Responsibilities:

• Assist in planning and executing marketing campaigns and promotional activities.
• Coordinate with dealers, distributors, customers, and internal teams for marketing initiatives.
• Conduct market research and competitor analysis.
• Generate and follow up on business leads from various channels.
• Manage social media platforms and digital marketing activities.
• Prepare marketing reports, presentations, and promotional materials.
• Organize exhibitions, trade fairs, product launches, and customer engagement activities.
• Support the sales team in achieving business targets.
• Maintain customer databases and marketing records.
• Monitor campaign performance and suggest improvements.

Requirements


Required Skills

• Strong verbal and written communication skills.
  
• Lead generation and customer relationship management.
  
• Market research and competitor analysis.
  
• Sales coordination and business development support.
  
• Proficiency in MS Excel, Word, and PowerPoint.
  
• Social media marketing and digital marketing basics.
  
• Data analysis and report preparation.
  
• Presentation and negotiation skills.
  
• Time management and multitasking abilities.
  
• Problem-solving and decision-making skills.
  
  

Preferred Technical Skills

• Knowledge of CRM software.
  
• Basic understanding of Google Ads, Meta Ads, and SEO.
  
• Experience with email marketing campaigns.
  
• Knowledge of marketing analytics and reporting tools.
  
• Familiarity with B2B marketing and dealer/distributor network management.