Manager - Content

Swiggy


Date: 5 hours ago
City: Bengaluru, Karnataka
Contract type: Full time
CREW

Content Lead — Job Description

Type: Full-time

Reports to: CREW Marketing Lead

Location: (Mumbai / Bangalore)

CREW is India's personal travel concierge — we guard your wallet and elevate your trip. This role owns CREW's Instagram as a travel discovery platform in its own right: the "cool friend" who guides you, not just the app that books your hotel.

What You'll Work On

Strategy & planning

  • Own the monthly content cycle end-to-end: understand priorities from CREW's marketing team, come back with a content strategy for the month, then run execution once it's signed off
  • Make sure the two content pillars — travel discovery/lifestyle content and listicle carousels — stay in step with the broader brand marketing calendar (campaigns, offers, launches), not run as a disconnected feed
  • Build a content strategy for Instagram and Stories, and keep it always-on

Content production

  • Plan and coordinate shoots for Pillar 1 (hotel walkthroughs, staycation diaries, things-to-do content) — shot and paced like a travel creator's own feed, not a brand's
  • Source, brief, and manage a pan-India network of freelance videographers and content creators for city-specific shoots
  • Work directly with a freelance designer on the listicle carousel design system (5 restaurants / 5 hotels / 5 things to do, etc.)
  • Manage a team of freelancers(designer, editor, videographers, etc) on standby for overflow
  • Create story content that's interactive and on-brand — polls, behind-the-scenes, price comparisons, reshared UGC

Page management & community

  • Own page hygiene: bio, name field, keyword/discoverability, highlights, following — the basics that make the page findable and credible
  • Overlook - DMs and comments in a timely, on-brand voice; escalate real service issues to CX
  • Identify and pursue collaborations with relevant creators and influencers to extend reach

Performance

  • Track performance using analytics tools — reach, saves, engagement rate, follower growth, DMs generated
  • Use those insights to refine posting strategy, formats, and cadence over time
  • Report on performance monthly to CREW's marketing team

Who We're Looking For

  • 3–5 years running social media or content for a consumer brand, or a travel/lifestyle/content-led Instagram page
  • A proven track record of growing a page from a low base — someone who's dealt with hygiene, discoverability, and engagement problems firsthand, not just managed an already-large account
  • Comfortable being genuinely hands-on: can shoot and edit when needed, not only brief and review others' work
  • Experience sourcing and managing freelancers or vendors — briefing, quality control, coordinating multiple moving pieces at once
  • A strong feel for travel/lifestyle content — knows what a page people actually follow looks and sounds like, versus a brand account
  • Comfortable with social analytics tools and translating numbers into content decisions
  • Excellent written communication — voice carries a lot of weight for this brand
  • Bonus: experience with listicle/carousel formats, or prior exposure to travel, hospitality, or F&B content

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