Manager - Content

Swiggy


Date: 3 weeks ago
City: Bengaluru, Karnataka
Contract type: Full time
CREW

Content Lead — Job Description

Type: Full-time

Reports to: CREW Marketing Lead

Location: (Mumbai / Bangalore)

CREW is India's personal travel concierge — we guard your wallet and elevate your trip. This role owns CREW's Instagram as a travel discovery platform in its own right: the "cool friend" who guides you, not just the app that books your hotel.

What You'll Work On

Strategy & planning

  • Own the monthly content cycle end-to-end: understand priorities from CREW's marketing team, come back with a content strategy for the month, then run execution once it's signed off
  • Make sure the two content pillars — travel discovery/lifestyle content and listicle carousels — stay in step with the broader brand marketing calendar (campaigns, offers, launches), not run as a disconnected feed
  • Build a content strategy for Instagram and Stories, and keep it always-on

Content production

  • Plan and coordinate shoots for Pillar 1 (hotel walkthroughs, staycation diaries, things-to-do content) — shot and paced like a travel creator's own feed, not a brand's
  • Source, brief, and manage a pan-India network of freelance videographers and content creators for city-specific shoots
  • Work directly with a freelance designer on the listicle carousel design system (5 restaurants / 5 hotels / 5 things to do, etc.)
  • Manage a team of freelancers(designer, editor, videographers, etc) on standby for overflow
  • Create story content that's interactive and on-brand — polls, behind-the-scenes, price comparisons, reshared UGC

Page management & community

  • Own page hygiene: bio, name field, keyword/discoverability, highlights, following — the basics that make the page findable and credible
  • Overlook - DMs and comments in a timely, on-brand voice; escalate real service issues to CX
  • Identify and pursue collaborations with relevant creators and influencers to extend reach

Performance

  • Track performance using analytics tools — reach, saves, engagement rate, follower growth, DMs generated
  • Use those insights to refine posting strategy, formats, and cadence over time
  • Report on performance monthly to CREW's marketing team

Who We're Looking For

  • 3–5 years running social media or content for a consumer brand, or a travel/lifestyle/content-led Instagram page
  • A proven track record of growing a page from a low base — someone who's dealt with hygiene, discoverability, and engagement problems firsthand, not just managed an already-large account
  • Comfortable being genuinely hands-on: can shoot and edit when needed, not only brief and review others' work
  • Experience sourcing and managing freelancers or vendors — briefing, quality control, coordinating multiple moving pieces at once
  • A strong feel for travel/lifestyle content — knows what a page people actually follow looks and sounds like, versus a brand account
  • Comfortable with social analytics tools and translating numbers into content decisions
  • Excellent written communication — voice carries a lot of weight for this brand
  • Bonus: experience with listicle/carousel formats, or prior exposure to travel, hospitality, or F&B content

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Senior Specialist - SAP

Bristlecone, Bengaluru, Karnataka
2 days ago
Job DescriptionSAP COResponsibilitiesSAP COQualificationsSAP COAbout Us ABOUT US Bristlecone is the leading provider of AI-powered application transformation services for the connected supply chain. We empower our customers with speed, visibility, automation, and resiliency – to thrive on change.Our transformative solutions in Digital Logistics, Cognitive Manufacturing, Autonomous Planning, Smart Procurement and Digitalization are positioned around key industry pillars and delivered through...

Product Owner - Design Automation

SKF Group, Bengaluru, Karnataka
1 week ago
About SKFSKF is the world leading supplier of products and solutions in the bearing business including technical support, maintenance services, condition monitoring and training.The inherent skills and competence of our around 40,000 employees help us to fulfill our objective of creating more intelligent, sustainable and innovative customer solutions. SKF is a truly global company with presence in more than 130...

Director of Sales | Conrad Bengaluru

Hilton, Bengaluru, Karnataka
1 week ago
Job DescriptionExceptional Hospitality Starts with YouPicture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! You will lead the sales team and ensure that the hotel’s revenue targets are met. This role involves developing and implementing sales strategies, building relationships with key clients, and overseeing the daily operations...