Manager Campaigns & Marketing Communication

Job Description

Job Title: Campaign & Marketing Communications Manager

Location: Lonavala / Mumbai

Reports To: Head of Marketing

Vertical: Luxury Real Estate (Townships) & Experiential Hospitality

Job Purpose

The Campaign Manager will lead, design, and execute comprehensive marketing and promotional campaigns aimed at driving brand awareness, lead generation, and high-footfall engagement for Della’s ultra-luxury integrated townships, signature designer villas, and high-end experiential resort verticals in Lonavala. The ideal candidate will seamlessly translate brand concepts into ground-level BTL activations, events, and hyper-targeted digital and offline campaigns.

Key Responsibilities

• Campaign Strategy & Execution
• End-to-End Management: Conceptualize, plan, and execute multi-channel marketing campaigns (Digital, Print, OOH, and BTL activations) to drive villa sales, township plot inquiries, and resort footfalls.
• Township & Project Launches: Plan and manage targeted promotional roadmaps, pre-launch teaser campaigns, and launch activations tailored to High-Net-Worth Individuals (HNIs) and corporate investors.
• Lead Generation: Build and optimize high-converting marketing funnels to generate quality inbound leads for the real estate sales team.
• On-Ground Activations & Event Marketing
• Experiential Touchpoints: Coordinate and market premium on-property events, including VIP walkthroughs, investor meets, influencer visits, and brand collaborations at the Lonavala site.
• Collateral & Branding: Oversee the development of on-site marketing collaterals, signage, brochures, and experiential presentation materials reflecting Della’s high-design ethos.
• Vendor & Agency Supervision: Manage creative, PR, and digital performance marketing agencies to ensure campaign deliverables are aligned with strict brand guidelines and timelines.
• Analytics & Performance Tracking
  
  

Job Expectations

• ROI Optimization: Monitor, analyze, and report on the performance of active campaigns using key metrics (CPA, conversion rates, reach, and footfall data).
• Market Intelligence: Keep a pulse on competitor campaigns, high-end real estate trends, and luxury hospitality marketing shifts to continuously pivot strategies.
  
  

Candidate Profile & Requirements

• Education: Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or a related field.
• Experience: 3 to 7 years of proven track record in campaign management or marketing communications. Experience in Luxury Real Estate, Premium Townships, or 5-Star Luxury Hospitality/Events is highly preferred.
• Core Competencies:
• Exceptional understanding of both digital marketing ecosystems and traditional BTL activation mechanics.
• High aesthetic sensibility aligned with luxury brand positioning.
• Outstanding project management skills with the ability to manage multiple high-stakes campaign deadlines concurrently.
• Strong negotiation, vendor management, and stakeholder communication skills
  
  

Minimum Qualification

Relevant Field

Minimum Job Experience

3-7 Years

Reporting To

CMD

Travel

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