Lead Associate -Demand

About The Company

Who are we?

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

About Team

Myntra Ads is the growth engine for sellers/brands on the platform. The function is responsible for driving ads led growth on the platform for our brands/ sellers. The role involves deeper understanding of a brand’s seller’s objectives and building tailor made solutions to help achieve them.

From a platform perspective, doing the above will help us add to the bottom-line of the company and thus improving the overall profitability of the company.

Roles and Responsibilities

• To be a growth hacker for brands in your portfolio - understand objectives / problem, build a strong pipeline of solutions and convert them to winning ads pitches
• To drive objective based marketing against the planned spend for every brand
• Design and execution of strategic marketing initiatives on platform
• Conduct in-depth month reviews and close plans ahead of time
• Sharing brand/ consumer / media insights which are backed by data and detailed analytics
• To be the efficiency maximiser of brands’ ads spends
• Leverage consumer funnel insights to ensure best output from a media plan
• Champion the brand RoI from all ads spends
• Experimenting and building right mix of media of assets
• To own and deliver Ads spends targets for your portfolio
• Work with internal stakeholders for end to end execution of media plan including ad serving, reports etc.
• Oversee campaign delivery and monitor uplifts across funnel metrics in line with the objectives and share insights with brands for further optimisation on the go
  

Qualifications & Experience

• 3 to 5 years of experience in Ecomm/ Ads/ Agency/ Quick Commerce
• Must have at least one of these: Business development or Demand Generation
• MBA from Tier 1 B-school only
  
  

Desired Skill Set

• Stakeholder management
• Strong analytical and data first mindset
• Adept at problem solving with agility
• Self starter with a strong sense of ownership
  
  

Required Skills

ad operations, demand generation, demand fulfillment, ecommerce, quick commerce, pricing strategy, promotional strategy, customer relationship management, market intelligence, business development

Required Education

UG