Freelance Social Media Marketer (Book Launch Campaign)

We are seeking a creative and proactive Freelance Social Media Marketer (Remote) to support the launch and promotion of an upcoming book campaign in the United States. This role will focus on driving online awareness, audience engagement, and promotional support for book launches, signings, and related marketing activities.

The ideal candidate has strong experience in social media marketing, content coordination, and community engagement, and can independently manage day-to-day campaign execution in a fast-paced environment. Working hours are based on Eastern Standard Time (EST).

Responsibilities

• Manage and execute day-to-day social media marketing activities across key platforms.

• Create, schedule, and publish engaging content to support book promotion campaigns.
• Support awareness and attendance for book launches, signings, and promotional events.
• Coordinate closely with the client team on campaign messaging and timelines.
• Engage with online audiences and help build community visibility around the book.
• Collaborate with PR and event stakeholders to align promotional efforts.
• Identify opportunities to grow reach and engagement organically.
• Track campaign performance and provide recommendations where needed.

Requirements

• Available to work during EST hours.
• Experience in social media marketing, digital marketing, or content marketing.
• Strong understanding of Instagram, Facebook, TikTok, X, and other social platforms.
• Experience supporting launches, media campaigns, entertainment, publishing, or lifestyle brands is preferred.
• Excellent communication and organisational skills.
• Comfortable working independently in a freelance environment.
• Familiarity with Canva, scheduling tools, and light content editing is a plus.

PREFERRED BACKGROUND

• Experience working with authors, creators, publishers, events, or media campaigns.
• Strong copywriting and audience engagement skills.
• U.S.-based candidates preferred.