Field Officer

Description

1. Field Work & Sales Achievement • Promote company products to the doctors and pharmacists in line with divisional strategies and guidelines. • Achieve the assigned sales budget through effective prescription generation & maintain hygiene. • Ensure timely and sufficient availability of products at chemists/pharmacists to meet prescription demands. • Generate required Personal Order Bookings (POBs) as per division norms. • Proper Coverage, regular visit / frequency of visit, Update Product knowledge, in clinic effectiveness, Input utilisation, Implementing activities. Camps, campaigns. 2. Doctor & Chemist Engagement • Carry out effective RCPA (Retail Chemist Prescription Audit) and record accurate information in the system. • Set clear objectives through Pre-Call Planning for every doctor visit. • Achieve minimum daily call averages:  Doctors: 10 to 12 calls ( as per division norms )  Chemists: Minimum 5 calls • Maintain >95% MCR (Monthly Call Report) coverage. • Ensure continuous customer conversion and prevent prescriber loss by building long-term relationships. • Regularly create and update doctor and chemist lists as per divisional guidelines. 3. Product Promotion & Market Development • Successfully execute strategies for new product launches. • Conduct product demonstrations, symposiums, doctor group meetings, and seminars to enhance prescription generation. • Identify and develop potential markets and customers within the territory. 4. Business Strategy & Feedback • Implement marketing and business strategies designed. 5. E - Detailing & Sales Format • Once tabs are assigned, it is mandatory to use it. • Capture & insert the various inputs i.e. Sample & Doctor Conversion details • Regular MCR Updation with necessary approvals • Reporting – Daily basis