Field Officer

Description

Principal Tasks and Responsibilities: . 1.Field Work & Sales Achievement Promote company products to the doctors and pharmacists in line with divisional strategies and guidelines. Achieve the assigned sales budget through effective prescription generation & maintain hygiene. Ensure timely and sufficient availability of products at chemists/pharmacists to meet prescription demands. Generate required Personal Order Bookings (POBs) as per division norms. Proper Coverage, regular visit / frequency of visit, Update Product knowledge, in clinic effectiveness, Input utilisation, Implementing activities. Camps, campaigns. 2.Doctor & Chemist Engagement Carry out effective RCPA (Retail Chemist Prescription Audit) and record accurate information in the system. Set clear objectives through Pre-Call Planning for every doctor visit. Achieve minimum daily call averages: Doctors: 10 to 12 calls ( as per division norms ) Chemists: Minimum 5 calls Maintain >95% MCR (Monthly Call Report) coverage. Ensure continuous customer conversion and prevent prescriber loss by building long-term relationships. Regularly create and update doctor and chemist lists as per divisional guidelines. 3.Product Promotion & Market Development Successfully execute strategies for new product launches. Conduct product demonstrations, symposiums, doctor group meetings, and seminars to enhance prescription generation. Identify and develop potential markets and customers within the territory. 4.Business Strategy & Feedback Implement marketing and business strategies designed. 5.E - Detailing & Sales Format Once tabs are assigned, it is mandatory to use it. Capture & insert the various inputs i.e. Sample & Doctor Conversion details Regular MCR Updation with necessary approvals Reporting – Daily basis