EXECUTIVE N - WOOD FINISHES RELATIONSHIP (Hyderabad)
Asian Paints
Date: 2 weeks ago
City: Hyderabad, Telangana
Contract type: Full time
Location:
Hyderabad, TG, IN
Areas of Work: Sales & Marketing Job Id: 15218
Overview
External Job Description
The role is a frontline sales position responsible for driving growth and penetration of Asian Paints Wood Coatings, ranging from melamine finishes to high‑end PU (Polyurethane) and specialty wood coatings, within the defined geography. The role focuses on contractor-led demand creation, site-level engagement, and solution-driven selling, by building strong relationships with contractors, applicators, furniture manufacturers, architects, and end consumers, while working closely with select dealers for execution support.
Day-to-Day Responsibilities
Drive value and volume growth through contractor engagement and dealer coordination.
Monitor performance of core and focus products (Melamine to PU, specialty coatings) and drive targeted initiatives for improvement.
Track site potential and ensure consistent site engagement to maximize conversion.
Analyze territory-level data to identify gaps, opportunities, and drive corrective actions.
Organize contractor meets, promotional programs, and product demonstrations.
Share timely insights on competitor activities, market trends, and customer behavior for business planning.
Execute loyalty program elements including point updates, schemes, giveaways, and gift settlements.
Facilitate contractor education on new products, application techniques, and best practices.
Support dealers in resolving contractor and consumer queries or complaints.
Ensure timely availability of material, promotional tools, and service support at the dealer point.
Ensure accurate and timely site scanning and tracking in Salesforce.
Coordinate with service teams to ensure superior customer experience.
Hyderabad, TG, IN
Areas of Work: Sales & Marketing Job Id: 15218
Overview
External Job Description
The role is a frontline sales position responsible for driving growth and penetration of Asian Paints Wood Coatings, ranging from melamine finishes to high‑end PU (Polyurethane) and specialty wood coatings, within the defined geography. The role focuses on contractor-led demand creation, site-level engagement, and solution-driven selling, by building strong relationships with contractors, applicators, furniture manufacturers, architects, and end consumers, while working closely with select dealers for execution support.
Day-to-Day Responsibilities
- Business Growth & Sales Delivery
Drive value and volume growth through contractor engagement and dealer coordination.
Monitor performance of core and focus products (Melamine to PU, specialty coatings) and drive targeted initiatives for improvement.
Track site potential and ensure consistent site engagement to maximize conversion.
- Market Development & Intelligence
Analyze territory-level data to identify gaps, opportunities, and drive corrective actions.
Organize contractor meets, promotional programs, and product demonstrations.
Share timely insights on competitor activities, market trends, and customer behavior for business planning.
- Contractor Management
Execute loyalty program elements including point updates, schemes, giveaways, and gift settlements.
Facilitate contractor education on new products, application techniques, and best practices.
- Dealer Relationship Management
Support dealers in resolving contractor and consumer queries or complaints.
Ensure timely availability of material, promotional tools, and service support at the dealer point.
- Site Scanning & Potential Mapping
Ensure accurate and timely site scanning and tracking in Salesforce.
- Complaint Resolution
Coordinate with service teams to ensure superior customer experience.
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