Digital Marketing Specialist
Essential Marcom
Date: 2 weeks ago
City: Rājkot, Gujarat
Contract type: Full time
Job Description
The Digital Marketing Specialist will develop and implement digital marketing strategies for the company and its clients and provide support across various marketing functions, including identifying target audiences, developing strategies to acquire new business, content development, digital campaign execution, and performance reporting. Primary responsibilities include building paid and organic digital campaigns, developing content enhancement strategies, presenting your campaign ideas to the Marketing Manager, reviewing metrics, and compiling analytics reporting. This position offers an opportunity for you to utilize creativity and analytical thinking while also contributing to business development.
What You’ll Do
The Digital Marketing Specialist will develop and implement digital marketing strategies for the company and its clients and provide support across various marketing functions, including identifying target audiences, developing strategies to acquire new business, content development, digital campaign execution, and performance reporting. Primary responsibilities include building paid and organic digital campaigns, developing content enhancement strategies, presenting your campaign ideas to the Marketing Manager, reviewing metrics, and compiling analytics reporting. This position offers an opportunity for you to utilize creativity and analytical thinking while also contributing to business development.
What You’ll Do
- Craft and execute digital marketing strategies across web, social media, email, SEO, and online ads
- Collaborate internally to understand our clients’ goals
- Create compelling content and campaigns that drive engagement and results
- Track performance, analyze data, and make smart adjustments for continuous improvement
- Stay on top of marketing trends and bring fresh ideas to the table
- Bachelor’s degree in Marketing, Communications, Business, or related field
- Strong written and verbal communication skills
- Familiarity with digital marketing platforms and tools (e.g., Google Analytics, Google Ads, Meta Business Suite, CRM systems)
- Ability to manage multiple tasks and collaborate effectively with team members
- Detail-oriented with strong organizational skills
- Competitive entry-level salary
- Opportunities for professional development and advancement
- Collaborative team environment with structured onboarding and mentorship
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