Digital Marketing Lead

We are looking for a highly motivated and results-oriented Digital Marketing Lead with 2 to 5 years of experience in SEO and Performance Marketing. This role is ideal for a data-driven marketer who thrives on driving organic growth, generating qualified leads, optimizing digital campaigns, and delivering measurable business outcomes.

We are seeking a growth-minded marketer who combines strategic thinking with hands-on execution. The ideal candidate is passionate about SEO, performance marketing, analytics, and digital innovation. If you’re excited about scaling brands, driving qualified leads, and building high-performing digital marketing programs, we’d love to hear from you.

Responsibilities We’ll Trust You With

• SEO & Organic Growth

  • • Develop and execute SEO strategies to improve organic traffic, rankings, and lead generation.
    • Conduct keyword research, competitor analysis, technical audits, and content optimization.
    • Implement E-E-A-T, schema markup, featured snippet, voice search, and link-building strategies.
    • Monitor SEO performance and identify growth opportunities.

• 
  Performance Marketing

  • • Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
    • Improve campaign performance through audience targeting, A/B testing, conversion tracking, and landing page optimization.
    • Maximize ROAS, reduce CPA/CPL, and drive qualified lead acquisition.

• 
  Website Optimization

  • • Optimize WordPress, Shopify, and WooCommerce websites for SEO, UX, performance, and conversions.
    • Partner with design and development teams to implement SEO and CRO best practices.

• 
  Content & Demand Generation

  • • Develop and optimize blogs, landing pages, case studies, ad copy, and marketing assets.
    • Support SEO, paid acquisition, and lead-generation initiatives through content-driven campaigns.

• 
  Analytics & Growth

  • • Track and analyze website, SEO, and campaign performance using GA4, Search Console, GTM, and Looker Studio.
    • Create reports, dashboards, and actionable insights to improve marketing ROI.
    • Leverage automation and AI tools to streamline workflows, optimize campaigns, and scale growth.

Core Competencies

• SEO: Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, keyword research, competitor analysis, site audits, backlink strategies, schema implementation, and SEO tools such as Ahrefs, SEMrush, and Screaming Frog.
• Performance Marketing: Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, audience targeting, campaign optimization, budget management, attribution, CPA, CPL, and ROAS.
• Analytics & Marketing Technology: Strong proficiency in GA4, Google Search Console, Google Tag Manager, Looker Studio, HubSpot, Google Ads, Meta Ads Manager, and performance reporting.
• Website & CMS Platforms: Experience with WordPress, Shopify, WooCommerce, website optimization, technical implementation, and conversion-focused best practices.
• Content & Growth Marketing: Knowledge of content marketing, demand generation, CRO, lead nurturing, customer journeys, and inbound lead generation.
• AI & Automation: Experience using AI-powered tools for SEO, content optimization, campaign management, reporting, workflow automation, and performance enhancement.

Preferred Qualifications

• 2–5 years of experience in Digital Marketing with a strong focus on SEO and Performance Marketing.
• Experience working in a Digital Marketing Agency, SaaS, Technology, eCommerce, or B2B services environment.
• Proven success in driving organic growth, lead generation, and revenue impact through SEO, Google Ads, Meta Ads, and integrated digital marketing campaigns.
• Hands-on experience with WordPress, Shopify, WooCommerce, CRM platforms, and marketing automation tools.
• Strong understanding of conversion rate optimization (CRO), lead nurturing, attribution tracking, and data-driven growth strategies.
• Experience leveraging AI-powered tools to improve marketing efficiency, content performance, campaign optimization, and reporting.

Why CEDCOSS?

CEDCOSS stands tall as a vanguard of innovation, an aggregator of possibilities, and an enabler of technological prowess. Our expert team under the roof of CEDCOSS is a collective force dedicated to delivering cutting-edge products that redefine industry standards. Specializing in e-commerce development, mobile app development, progressive web apps, API integration, CRM and ERP development, cloud architecture, DevOps, AWS-SaaS development, Artificial Intelligence (AI), Machine Learning, Virtual Intelligence, Chatbots, and Cross-Platform Development Tools, we craft comprehensive products that serve as the technical backbone for online ventures.

Our impact extends across the globe, catering to a diverse clientele that includes big tech companies, MSMEs, and ambitious entrepreneurs. As partners, we stride alongside Fortune 500 organizations and Global 2000 enterprises, forging alliances with tech giants such as Google, Meta, and Amazon.

In the realm of digital transformation, CEDCOSS isn’t just a digital product creator; we are architects of digital excellence.

And the PERKS | The good stuff you get for working hard

• Flexible working for a better work-life balance
• The five-day workweek offers more time off
• A plethora of industry exposure and self-growth opportunities

JOIN US to maximize your impact on strategy and performance.