Digital Marketing Executive

Roles & Responsibilities

• Design and execute all aspects of digital marketing, including SEO/SEM, email marketing, social media, and display advertising campaigns.
• Manage social media presence.
• Analyze performance and contribute to marketing efficiency by identifying areas that must be addressed.
• Measure and report performance of every marketing campaign and assess against goals (ROI and KPIs).
• Identify the latest trends and insights and optimize strategies and performance.
• Create innovative and creative growth strategies.
• Develop, execute, and analyze experiments and conversion tests.
• Collaborate with other departments to optimize the user experience and improve results.
• Planning, monitoring, and assessing results.

Skills & Qualification

• Bachelor’s or Master’s degree
• Proven experience in the digital marketing industry (0-2 years)
• Experience in leading and maintaining SEO/ SEM, marketing database, email, social media, and display advertising campaigns.
• Experience in creating landing pages and optimizing user funnels.
• Understanding of websites and marketing analytics tools (Google Analytics, SEMRush, etc.)
• Working knowledge of ad serving tools.
• Experience in creating and optimizing PPC campaigns for all prominent search engines.
• Highly innovative and creative with experience in defining the target audience and developing engaging, motivating, and educating digital campaigns.
• Ability to develop and monitor campaign budget.
• Up-to-date with the latest trends and best practices in digital marketing.
• Should be good in communication.