CRM & Growth Manager (Credit)

About Groww:

We are a passionate group of people focused on making financial services accessible to every Indian through a multi-product platform. Each day, we help millions of customers take charge of their financial journey. Customer obsession is in our DNA. Every product, every design, every algorithm down to the tiniest detail is executed keeping the customers’ needs and convenience in mind. Our people are our greatest strength. Everyone at Groww is driven by ownership, customer-centricity, integrity and the passion to constantly challenge the status quo.

Are you as passionate about defying conventions and creating something extraordinary as we are? Let’s chat.

Our Vision

Every individual deserves the knowledge, tools, and confidence to make informed financial decisions. At Groww, we are making sure every Indian feels empowered to do so through a cutting-edge multi-product platform offering a variety of financial services. Our long-term vision is to become the trusted financial partner for millions of Indians.

Our Values

Our culture enables us to be what we are — India’s fastest-growing financial services company. It fosters an environment where collaboration, transparency, and open communication take center-stage and hierarchies fade away. There is space for every individual to be themselves and feel motivated to bring their best to the table, as well as craft a promising career for themselves.

The values that form our foundation are:

• Radical customer centricity
• Ownership-driven culture
• Keeping everything simple
• Long-term thinking
• Complete transparency

About the Role:

We are looking for a CRM & Growth Manager - Credit to drive customer engagement, retention, and product growth through data-driven CRM strategies. This role will own the end-to-end lifecycle marketing journey by designing and executing personalized campaigns across multiple CRM channels, optimizing customer journeys, and collaborating with cross-functional teams to improve user engagement, conversions, and business outcomes.

Key Responsibilities:

• Own the end-to-end CRM strategy and execution across Push Notifications, WhatsApp, Email, SMS, and RCS to drive user engagement, retention, and product growth.
• Design, execute, and optimize CRM campaigns, including drip campaigns and drop-off journeys, to improve user activation, conversions, and DAU/WAU/MAU.
• Monitor and optimize campaign performance by tracking key metrics such as delivery rate, CTR, open rate, and conversion rate, ensuring timely and efficient campaign execution.
• Collaborate closely with Growth, Product, Business, Analytics, and Creative teams to build data-driven CRM initiatives aligned with customer insights, business goals, and product launches.
• Continuously experiment through A/B testing, audience segmentation, and lifecycle automation to improve customer engagement and maximize campaign effectiveness.

Qualifications / Skills / Experience Expected:

• 4- 6 years of experience in CRM, Growth, or Lifecycle Marketing
• Hands-on experience with CRM platforms (WebEngage, MoEngage, CleverTap, etc.)
• Strong understanding of customer segmentation, lifecycle marketing, and retention
• Experience managing multi-channel CRM campaigns (Push, WhatsApp, Email, SMS, RCS)
• Analytical mindset with expertise in campaign optimization and performance metrics
• Strong stakeholder management and cross-functional collaboration skills
• Self-driven, customer-focused, and passionate about growth and experimentation
• Bachelor's or Master's degree (or equivalent relevant experience)