Creative Director

About सादा / Saadaa

We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone.

#RAHOSAADAA #PEHNOSAADAA

Top 1% Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks, we have grown from a 100 sq. ft. garage to now a 150+ people team within 5 years.

Role Overview

The Creative Director will lead all creative video production efforts at सादा / SAADAA. This role involves managing a team of scriptwriters, creative production executives, videographers, and editors to create compelling, brand-aligned content from ideation to execution. You will be responsible for conceptualizing, planning, coordinating, and overseeing content production to ensure it meets both creative and business objectives.

WHAT WILL YOU BE RESPONSIBLE FOR?

• Creative Strategy & Execution: Lead the planning and execution of content ideas that align with the brand’s vision and campaign objectives.
• Team Leadership: Manage and mentor the internal content team – scriptwriters, production executives, videographers, and editors.
• Content Calendar Management: Coordinate with marketing and brand teams to ensure timely production of planned campaigns.
• Production Oversight: Own all aspects of shoot execution – from set design, styling, casting, location planning to on-ground coordination.
• Styling & Aesthetic Quality Oversight: Ensure every video output aligns with our brand’s visual and tonal language.
• Post-Production Supervision: Work closely with editors and creative teams to ensure high-quality, polished final deliverables.
• Cross-Functional Collaboration: Liaise with internal teams to ensure alignment across product launches, marketing campaigns, and brand moments.
• Operational Efficiency: Build streamlined workflows that ensure timely and cost-efficient content production.
• Resource Management: Allocate resources, plan shoot logistics, and manage collateral including equipment and styling materials.
• Creative Problem-Solving: Troubleshoot challenges in production planning or execution, ensuring minimal disruption and high output quality.
  
  

Who You Are

• 7+ years of experience in creative video production, preferably within lifestyle, fashion, or e-commerce brands.
• Strong project and team management skills – able to lead a multi-disciplinary content team.
• Excellent visual and storytelling sensibility, with an understanding of what resonates with modern consumers.
• Working knowledge of video production equipment and post-production software (Premiere Pro, Final Cut Pro, After Effects, etc.).
• Hands-on approach and willingness to work in fast-paced, shoot environments.
• Highly organized with the ability to juggle multiple shoots and timelines.
• Strong communication and stakeholder management skills.
• Experience working with external collaborators like freelancers, stylists, or production vendors is a plus.
• A portfolio of past work that showcases creative direction and execution will be a strong advantage.
  
  

Qualifications

• Bachelor’s degree in Media, Film Production, Marketing, or related fields.
• Proven experience in taking creative concepts from brief to execution.
• Familiarity with content trends and creative benchmarks.
• Prior experience in managing shoots and creative teams.
• Strong understanding of brand-driven storytelling and campaign planning.
  
  

WHY BE A PART OF सादा / SAADAA?

• Do you feel out of place in a world full of unnecessary complexities?
• Do you find joy in little things?
• Are you an avid reader with a curiosity for understanding how things work and how we got here?
• Do you believe life is simple and people around you are focusing on the wrong things?
• Are you excited by the idea of learning new things or solving problems with the simplest solutions?
  
  

If the answer to all the above questions is yes, you are in the right place.

The world is full of unnecessary complexities, & we, as humans, do not understand the burden of unconscious consumption.

We at सादा / SAADAA believe simplicity with better basics is the way to live a fulfilling life.

WHAT DO WE OFFER?

• A team of empathetic problem solvers
• The Right Compensation
• Growth path to becoming a leader
• An opportunity to drive meaning with products
• A culture of continuous learning
• Freedom: freedom to explore, fail, and learn