Content Strategist / Creative Growth Marketer (Performance + Copy)

This role is for one of the Weekday's clients

Salary range: Rs 600000 - Rs 900000 (ie INR 6 - 9 LPA)

Min Experience: 2 years

Location: Bengaluru

JobType: full-time

We are seeking a content strategist focused on performance who can fuel growth rather than merely produce content.

This position is ideal for someone who recognizes that:

• Content functions as a revenue driver
• Scripts serve as conversion instruments
• GTM represents storytelling on a large scale

You will collaborate closely with founders, marketing, and performance teams to craft narratives that effectively convert across ads, landing pages, and videos.

Requirements

What You’ll Be Doing

• Take full ownership of the content strategy end-to-end covering ads, landing pages, and social media
• Craft highly effective copy for ads, landing pages, emails, and scripts
• Develop and implement go-to-market (GTM) campaigns for new product or service launches
• Write short-form video scripts for formats like Reels, YouTube Shorts, and Ads
• Convert customer pain points into engaging stories
• Collaborate with the performance marketing team to improve CAC, CTR, and conversion rates
• Drive growth through both organic and paid content initiatives
• Partner with design and video teams to create ready-to-execute creatives
• Leverage AI tools to scale content creation and optimize workflows

Essential Skills

• Excellent copywriting and storytelling capabilities
• Proven experience with performance marketing content
• Hands-on expertise in:
• Landing page development
• Ad creative production
• Video scriptwriting
• Knowledge of:
• Marketing funnels and conversion psychology
• SEO principles and audience intent
• Experience managing GTM or product launch initiatives
• Capability to independently lead projects from concept to execution (0→1)

Bonus Skills (Highly Desirable)

• Familiarity with US, UK, or global markets
• Experience working with D2C, EdTech, or consumer brands
• Comfortable using tools such as:
• ChatGPT, Gemini, Jasper, and similar AI platforms
• GA4, Google Search Console, Ahrefs, SEMrush
• Exposure to AI-driven content production workflows

Ideal Candidate Profile

• Someone who has:
• Led content-driven growth strategies beyond just posting content
• Created scripts that deliver strong performance in views, conversions, and revenue
• Participated in or developed GTM strategies
• Possesses the mindset of a marketer, creator, and strategist

Why You’ll Love This Role

• Have a direct influence on revenue and company growth
• Work closely alongside the founders
• Enjoy the freedom to experiment, test, and scale new ideas
• Build content systems from the ground up (0→1)

The Perfect Candidate Looks Like

• Content strategists who have grown social media presence by over 10X
• Creators who have driven millions of views or run successful high-conversion campaigns
• Professionals experienced in GTM launches, funnel development, and storytelling-led sales approaches

Must-Have Skills

Content Writing

Ads

Preferred Skills

Creative Strategist

Content Strategy