Content Marketing Manager

Overview

CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events.

We are looking for a strategic, execution-focused Content Marketing Manager for Paperpal who can independently own key content channels and drive measurable growth in organic traffic, AI visibility, qualified leads, engagement, and conversions. Your responsibilities include end-to-end ownership of our blog, website management, and key content initiatives, while working closely with the team to lead on high-impact content-led growth initiatives.

If you thrive on ownership, care deeply about quality, and want to make a visible impact on content-led growth in a fast-moving SaaS company, we’d love to hear from you!

Responsibilities

• Own and execute content strategy aligned with business, product, SEO, and growth goals.
• Manage and optimize website, landing pages, and blog content for traffic and conversions.
• Create compelling blogs, eBooks, whitepapers, case studies, and thought leadership content.
• Expand content reach through Reddit, Medium, and other relevant platforms.
• Create marketing and sales enablement content and collateral.
• Use AI-powered workflows to scale content creation, repurposing, and experimentation.
• Track content performance and optimize for engagement, leads, and conversions.
  
  

Qualifications And Prerequisites

• 3–5 years of content marketing experience, including 2+ years in SaaS or EdTech.
• Excellent writing, editing, storytelling, and content strategy skills.
• Hands-on experience with SEO, CMS, Google Analytics, and SEO tools.
• Experience building an audience through platforms such as Reddit and Medium.
• Strong ownership and ability to independently manage projects and stakeholders.
• Familiarity with AI-powered content tools and workflows.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
  
  

Application Process

Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. For this role, there will be a screening call followed by 2 interviews and final HRBP round.

Equal Opportunity

Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.

Accelerating from Anywhere

As a remote-first organization, these are essential attributes we look for in all our candidates.

• Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
• Documenting work that brings everyone on the same page.
• Maturity to choose between synchronous and asynchronous collaboration.
• Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.
  
  

About CACTUS

Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.