Cluster Digital Manager

Summary

Develop overall strategic direction and action plans for digital marketing and e-commerce to drive the growth of online revenue from rooms and supporting businesses.

Manage the hotel's e-commerce budget, maintain cooperative relationships with core suppliers and agencies, and act as the primary contact.

Continuously track industry dynamics, trends, key issues and platform functions, and regularly provide industry insights and digital marketing knowledge popularization to the management.

Engage with relevant e-commerce stakeholders (suppliers, agencies, media partners, etc.) as needed to explore best practices.

Collaborate with agencies to develop project timelines and goals, and supervise the implementation progress and achievement of results throughout the process.

Expand cooperation with third-party platforms to explore new online growth points for rooms, F&B and other businesses

Qualifications

Ideally with a university degree or diploma in Marketing. Minimum 2 years' work experience as Digital Manager. Be knowledgeable in statutory legislation in employee and industrial relations. Responds to changes in the Marketing Communications function as dictated by the industry, company and hotel.