Brand Manager - International Sales

Job Requirements

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our

businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries

www.godrejindustries.com

About Godrej Properties Limited (GPL)

Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines the over 125+year legacy of excellence and trust with a commitment to cutting-edge design, technology, and sustainability.

www.godrejproperties.com

About The Role

We are looking for a dynamic and strategic Brand Manager to lead brand development, positioning, and marketing initiatives for our portfolio targeting NRIs. The ideal candidate will be responsible for driving brand growth, customer engagement, and business value through innovative ATL, BTL, and digital brand initiatives across markets.

This role requires a blend of creativity, market understanding, business acumen, and execution excellence to enhance brand equity and contribute directly to business growth in international markets.

Key Responsibilities

• Develop and execute brand strategies aligned with business goals and international project launches targeting NRIs.
• Drive measurable Business Value (BV) through ATL and BTL marketing initiatives across international markets.
• Lead brand innovation initiatives to strengthen market positioning and customer engagement across global NRI audiences
• Conceptualize and execute innovative campaigns tailored for international markets, cultural preferences, and regional consumer behaviour.
• Plan, execute, and optimize integrated campaigns across print, outdoor, radio, events, digital, activations, influencer partnerships, and global media platforms.
• Ensure ATL and BTL activities contribute effectively toward lead generation, sales support, customer acquisition, and overall business objectives
• Manage end-to-end marketing campaigns for residential/commercial real estate projects targeted towards NRI customers.
• Collaborate with international channel partners for marketing support, agencies, and regional teams for seamless campaign execution
• Conduct market research, competitor analysis, and consumer insight studies across key international geographies.
• Lead content development including brochures, presentations, website content, advertisements, and promotional materials (both physical and digital) customized for NRI audiences
• Oversee brand guidelines and ensure consistency across all international communication channels
• Organize international property exhibitions, roadshows, channel partner meets, customer engagement events, and on-ground activations.
• Collaborate closely with sales teams to support conversion-focused initiatives and revenue growth on physical and digital media.
• Track Brand campaign performance, marketing ROI, and contribution to business outcomes
• Manage brand budgets, vendor relationships, timelines, and reporting
  
  

Required Skills & Competencies

• Strong understanding of branding, consumer behaviour, and international real estate marketing
• Proven experience in ATL & BTL planning with a strong focus on Business Value (BV) delivery
• Experience in handling NRI/international markets and global campaign execution preferred
• Strong business knowledge and commercial understanding of the real estate sector
• Ability to drive brand innovation and create differentiated marketing strategies across international markets
• Go-getter mindset with high ownership and execution-driven approach
• Excellent communication, presentation, and stakeholder management skills
• Expertise in digital brand marketing, influencer marketing, social media content management, online brand content channels.
• Strong project management and cross-functional coordination skills
• Ability to work in a fast-paced, target-driven environment
• Strong analytical and problem-solving skills
  
  

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field is preferred but not limiting.
• MBA in Marketing from Top Tier B-School
  
  

KPIs / Success Metrics

• Business Value (BV) generated through ATL & BTL initiatives
• International lead generation and conversion metrics
• Campaign ROI and cost efficiency
• Brand growth and engagement across NRI markets
• Successful execution of international project launches and events
• Contribution to revenue and business growth objectives
  
  

Work Experience

4-6 years

Benefits

Be an equal parent

Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
  
  

Coverage for childbirth and fertility treatment

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Coverage for gender reassignment surgery and hormone replacement therapy

Community partnerships and advocacy

Persons with Disability (PwD) care

We Are Selfish About Your Wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

Elder care for those who might need to extend support to senior family members

Preventative healthcare support

Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.

Uncapped sick leave

Flexible work options, including remote working and part-time work

Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team and business-level achievements

Digital and offline instant recognition platforms

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And it has been over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.