Associate Manager – Consumer Insights & Research

Location: Ahmedabad

About Smytten Pulse

Smytten Pulse is the consumer insights and research arm of Smytten, focused on helping brands make data-driven decisions through consumer understanding, product feedback, market research, and actionable insights.

Role Overview

We are looking for an Associate Manager – Consumer Insights & Research to lead end-to-end research projects while managing a team and driving high-quality execution across multiple brand mandates. The role requires a strong balance of analytical thinking, stakeholder management, project ownership, and people leadership.

The ideal candidate should be comfortable working in a fast-paced environment, handling multiple projects simultaneously, and translating consumer behavior into meaningful business recommendations.

Key Responsibilities

Consumer Insights & Research

• Lead and manage end-to-end qualitative and quantitative research projects.
• Design research frameworks, questionnaires, discussion guides, and insight reports.
• Analyze consumer behavior, market trends, and category performance to derive actionable insights.
• Work closely with internal stakeholders and brand teams to understand business objectives and research requirements.
• Present insights and recommendations in a structured and impactful manner.
• Ensure timely delivery and high quality of research outputs.
  

Team Management

• Manage, mentor, and guide a team of researchers, analysts, and interns.
• Allocate projects and ensure smooth coordination within the team.
• Monitor team productivity, timelines, and deliverables.
• Support team members in problem-solving, stakeholder communication, and execution excellence.
• Drive a collaborative, high-performance, and learning-oriented team culture.
  

Stakeholder & Client Management

• Act as a key point of contact for internal and external stakeholders.
• Build strong relationships with brand partners and ensure client satisfaction.
• Handle project discussions, expectation management, and feedback loops effectively.
  

Process & Strategy

• Identify opportunities to improve research methodologies and operational efficiency.
• Contribute to scaling processes, reporting formats, and insight frameworks within Smytten Pulse.
• Stay updated on industry trends, consumer behavior shifts, and emerging research practices.
  

Requirements

• 4 – 6 years of experience in Consumer Insights, Market Research, Brand Research, or related fields.
• Experience in managing teams and leading projects independently.
• Strong analytical and problem-solving skills.
• Excellent communication, presentation, and stakeholder management abilities.
• Proficiency in Excel, PowerPoint, and research/reporting tools.
• Ability to work under tight timelines in a dynamic environment.
• Prior experience in FMCG, D2C, beauty, personal care, lifestyle, or research agencies is preferred.
  

What We’re Looking For

• Strong ownership mindset and execution capabilities.
• Ability to think strategically while managing day-to-day operations.
• Detail-oriented with a consumer-first approach.
• Someone who can balance data, creativity, and business understanding effectively.