Area Sales Manager - Eyewear / Retail

Job Title: Area Sales Manager / Consultant

Job Overview

The Area Sales Manager will own the commercial performance and operations of the assigned territory in Vidarbha, Maharashtra. The role requires regular store visits, customer acquisition, renewal management, payment collection, retail training, and leadership of Sales Executives.

The candidate will also be responsible for maintaining weekly client Daily Sales Reports (DSR) and Profit & Loss (P&L) reports, ensuring accurate business tracking and customer retention. The ASM will be accountable for territory revenue, operating costs, and overall profitability.

Key Responsibilities

• Manage the assigned Vidarbha territory and take ownership of its overall sales performance and P&L.
• Identify and acquire new customers to expand the MOGA business network.
• Conduct regular store visits to engage customers, understand business requirements, and identify growth opportunities.
• Manage quarterly Minimum Order Quantity (MOQ) renewals and initiate renewal discussions well in advance.
• Drive customer retention through consistent engagement and proactive relationship management.
• Ensure timely revenue collection and follow up on outstanding customer payments.
• Train, guide, and manage Sales Executives to improve retail execution and sales performance.
• Prepare, maintain, and review weekly Daily Sales Reports (DSR) for every client.
• Maintain and analyse client-level P&L reports to monitor business value, revenue, and costs.
• Review client sales data to identify fast-moving products, slow-moving products, and opportunities for improvement.
• Use customer performance data to support renewal discussions and demonstrate business value.
• Plan field visits and travel schedules based on territory requirements and quarterly sales activities.
• Maintain updated customer records and reports, including information for clients not visited during the week.
• Coordinate field activities and office-based responsibilities to ensure smooth territory operations.
• Build WIN-WIN customer relationships by supporting client business growth while achieving MOGA's commercial objectives.

Candidate Profile

• Strong understanding of territory sales management and customer acquisition.
• Ability to manage customer relationships and drive retention.
• Commercial awareness with the ability to monitor revenue, costs, and territory profitability.
• Experience or capability in sales reporting, DSR, and P&L management.
• Ability to lead, train, and manage Sales Executives.
• Strong customer engagement, negotiation, and business development capabilities.
• Willingness to undertake field-based responsibilities and travel to Vidarbha for approximately 15 days during the Quarterly Sales Season.