Area Sales Manager

• Sales Volume Growth Deliver the sales volume target by developing market in the assigned territory as per Annual Operating Plan Add new outlets which should contribute to achieving annual volume/value targets Drive sales volumes of FMO (Focus of the Month) products and increase the Unique SKU count in the outlet and ensure Product range availability • Market Execution Develop strong relationships with Key Accounts, resolving channel partners issues, Visit & interact with DBR’s on frequent basis to maintain relationship Liaison with MEM team on VISI Services & secure preferential recommendations on service grounds Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols • Market Knowledge Map the current Market Situation, Benchmark with Competition to identify gaps in Product- SKUs Availability • Cost Control Ensure credit control within Unit, Liaison with Commercial Responsible for monitoring & optimizing co