Analyst - Knowledge Services

Key Responsibilities:

• Required Skillset
• Strong knowledge of campaign management and list management
• Proficiency in SQL and SAS mandatory
• Ability to analyze complex queries and datasets
• Good understanding of database concepts
• Knowledge of banking concepts is preferred
• Technology Requirements
• SQL SAS
• Experience with cloud data platforms preferred
• Experience in querying tools such as TOAD
• Exposure to Snowflake Snowsight added advantage
• Experience
• 4 years of relevant experience in campaign management
• Preferred Campaign Tools Any One
• a
• Matillion ETL or GUI based pipeline tools
• b
• Adobe Campaign
• c
• Unica
• d
• Salesforce Marketing Cloud
• Key Responsibilities
• Interact with marketers to understand campaign objectives
• Good understanding of analyzing the complex query is a must
• Knowledge of database concepts is must
• Knowledge of banking concepts is must
• Understand the requirement and build RDD
• Build and run campaigns using SQL in SAS platform
• Understand list selection criteria
• Apply proper campaign specific exclusions
• Create send waterfall reports for approval
• Perform quality check and ensure quality in campaign implementation
• Coordinate with clients and prepare a list for all campaigns
• Supervise effective implementation of marketing campaigns
• Analyze campaigns and provide recommendations
• Prepare appropriate campaign reports
• Monitor inventories for all campaigns daily and ensure client satisfaction in all activities
• Participate in all calls related to campaigns

Preferred Skills: