Analyst - Knowledge Services

Infosys BPM Limited


Date: 2 weeks ago
City: Hyderabad, Telangana
Contract type: Full time

Key Responsibilities:


  • Required Skillset
  • Strong knowledge of campaign management and list management
  • Proficiency in SQL and SAS mandatory
  • Ability to analyze complex queries and datasets
  • Good understanding of database concepts
  • Knowledge of banking concepts is preferred
  • Technology Requirements
  • SQL SAS
  • Experience with cloud data platforms preferred
  • Experience in querying tools such as TOAD
  • Exposure to Snowflake Snowsight added advantage
  • Experience
  • 4 years of relevant experience in campaign management
  • Preferred Campaign Tools Any One
  • a
  • Matillion ETL or GUI based pipeline tools
  • b
  • Adobe Campaign
  • c
  • Unica
  • d
  • Salesforce Marketing Cloud
  • Key Responsibilities
  • Interact with marketers to understand campaign objectives
  • Good understanding of analyzing the complex query is a must
  • Knowledge of database concepts is must
  • Knowledge of banking concepts is must
  • Understand the requirement and build RDD
  • Build and run campaigns using SQL in SAS platform
  • Understand list selection criteria
  • Apply proper campaign specific exclusions
  • Create send waterfall reports for approval
  • Perform quality check and ensure quality in campaign implementation
  • Coordinate with clients and prepare a list for all campaigns
  • Supervise effective implementation of marketing campaigns
  • Analyze campaigns and provide recommendations
  • Prepare appropriate campaign reports
  • Monitor inventories for all campaigns daily and ensure client satisfaction in all activities
  • Participate in all calls related to campaigns

Preferred Skills:

Analytics

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