Zonal Manager

Role And Responsibilities

The ideal candidate for the role of a Zonal Manager will be an enterprising individual with a proven track record of delivering business results and managing teams, with a strong desire for driving exponential revenue growth. The individual will

• Be responsible for managing and growing the overall P&L of their stores
• Grow and manage a portfolio of 50 to 100 stores across a geographical region
  
  

oSet targets for the AOMs and ensure appropriate cascading across all the stores in the Zone

oIdentify areas for additional market penetration

• Monitor stores’ growth through weekly review meetings with the AOMs
  
  

oAdhere to review guidelines and parameters defined by the head office and the BU Head

oIdentify and address issues with under-performing stores

• Manage and expand existing stores’ business as well as drive revenue growth in new stores
  
  

oEnsure strong store openings

oUnderstand and take actions on the store audits, market data and performance reports

oHelp develop and ensure strong execution of BTL marketing strategies

oEnsure timely and adequate store staffing as per the manpower plan, and keep the attrition levels in control

• Ensure a robust talent pipeline for all the stores in the Zone
• Build and deliver the extraordinary shopping experience that delights our customers, resulting in industry leading NPS
  
  

oDrive effectiveness and productivity of the teams by supporting and ensuring the highest quality of hiring, training and retail operations

oSet and deliver the highest standards of store upkeep and staff grooming

oCreate a high energy work environment across all stores in the Zone

oDevelop deep customer understanding through store visits, customer interactions, and analysis of customer feedback and other reports

• Conduct regular store visits to preempt customers’ issues and concerns
• Control and improve the cost structure of the Zone
  
  

oMaintain costs in line with the budget (in both, absolute and percentage terms)

oManage the manpower cost as per the budget

oMinimize/eliminate shrinkage

• Build on the startup culture with a 10X growth spirit (doing things the “Lenskart Way”)
• Compliance to the code of conduct and POSH guidelines in letter and spirit
• Be responsible for effective administration and control of the Zone operations
• Ensure complete legal and process compliance across store functions
• Build local networks with governing bodies, administrators and community
  
  

Experience And Educational Requirements

• At least 8-10 years of retail and general management experience (including international), spanning operations and business strategy
• Experience of managing a P&L in a fast growth environment
• Expertise or knowledge of Omni-channel sales strategies and processes
• Preferably holding an MBA degree from a reputed institute
  
  

Preferred Skills And Competencies

• Strong business acumen with a passion for results: demonstrating high degree of commitment
• Strong operational expertise- with deep understanding of the geography
• High process orientation with extensive experience in process management
• Superior analytical, evaluative, and problem-solving capability
• Strong operational expertise
• Demonstrating Collaborative Ownership - Ability to discuss with courage, clarify, and agree on expectations of each other
• Ability to challenge the status quo and set high performance standards
• Ability to work in an extremely agile, unstructured and evolving environment
  
  

DESIRED VALUES

• Having a Customer and Team Obsession - Taking decisions and actions with a customer first approach
• Exhibiting high Start-up Energy - Learning at a rapid pace and setting new standards for oneself and others
• Having the mindset to Fail Harder - Taking accountability of failures and learnings
  
  

Having a 10X Thinking - “Think Big-Talk Big-Act Big”